REPUTATION NATION
Joanna Landau, Word from the WiseA newsletter for people who want to understand, shape, and strengthen Israel’s global reputation.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 8 months ago | Last Issue | 4 days ago |
| Active | |||||
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joannalandau.substack.comLatest Issues
The Empty Chair
She found the turtles by accident.
Around 1999, Mona Khalil was sitting on a beach in southern Lebanon, a beer in her hand, when a green sea turtle hauled herself out of the sea and threw sand all over her. Khalil - a refugee of Lebanon’s...
Just Dubai-it
I have a soft spot for countries that manage their nation brand well.
Not because I confuse branding with slogans - I don’t. And not because I think reputation can cover over reality - it can’t. At least not for long. But because when a co...
The Helen Mirren Effect
I love Dame Helen Mirren. What an actress. What a woman, what a personality! Being originally British, I can’t help but feel proud to be part of the culture and legacy she represents, and has in many ways shaped so profoundly.
Which is wh...
The Reputation Recession
Every year a handful of organizations take the temperature of how nations are perceived, and every year I read them the way some people read their horoscopes - half hoping for good news, bracing for the opposite. This week brought the 2026...
The Reputation of Nations: From Athens to the Algorithm
Last week, I shared my opening remarks from the launch of the Reputational Security Lab, and made the case for why a country’s reputation is a strategic national asset that has to be managed and protected.
This week, I want to share anothe...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
A thought leader on national reputation and global influence, Joanna is Chair of the Board of the Abba Eban Institute for Diplomacy and Foreign Relations and the founder of the Reputational Security Lab at Reichman University, Israel.
David Wiseman is an online reputation expert & founder of Follow Team Israel, sharing Israeli & Jewish sports stories globally. He writes & speaks on narrative, culture and branding, and serves on President Isaac Herzog’s Voice of the People council.
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