Reletter
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A newsletter for people who want to understand, shape, and strengthen Israel’s global reputation.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues40Founded8 months agoLast Issue6 days ago
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Artwork for REPUTATION NATION

Latest Issues

The Helen Mirren Effect

I love Dame Helen Mirren. What an actress. What a woman, what a personality! Being originally British, I can’t help but feel proud to be part of the culture and legacy she represents, and has in many ways shaped so profoundly.

Which is wh...

6 days ago
10
5

The Reputation Recession

Every year a handful of organizations take the temperature of how nations are perceived, and every year I read them the way some people read their horoscopes - half hoping for good news, bracing for the opposite. This week brought the 2026...

14 days ago
5
1

The Reputation of Nations: From Athens to the Algorithm

Last week, I shared my opening remarks from the launch of the Reputational Security Lab, and made the case for why a country’s reputation is a strategic national asset that has to be managed and protected.

This week, I want to share anothe...

20 days ago
5

Why I Launched the Reputational Security Lab

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These are my opening remarks from the launch of the Reputational Security Lab at Reichman University:

The past few days have offered a brutal reminder of why I established the Reputational Security Lab at the Abba Eban Insti...

a month ago
5

Passion 3.0 - Announcing the Launch of the Reputational Security Lab

It’s been a while since I’ve written here, and I have a good reason. For the past couple of months, I’ve been putting the finishing touches on the next stage of what has always been my greatest passion project, namely: safeguarding Israel’s...

a month ago
14
8

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Authors

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  • Joanna Landau

    A thought leader on national reputation and global influence, Joanna is Chair of the Board of the Abba Eban Institute for Diplomacy and Foreign Relations and the founder of the Reputational Security Lab at Reichman University, Israel.

  • Word from the Wise

    David Wiseman is an online reputation expert & founder of Follow Team Israel, sharing Israeli & Jewish sports stories globally. He writes & speaks on narrative, culture and branding, and serves on President Isaac Herzog’s Voice of the People council.

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