
A newsletter for people who want to understand, shape, and strengthen Israel’s global reputation.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 10 months ago | Last Issue | 12 days ago |
| Active | |||||

On a hike, on another planet (okay, Sedona, Arizona…)
This is going to be a different kind of post. It’s much more personal, and - I hope - cathartic, at least for me. So please bear with me as I try to make sense of my thoughts over the l...
This article is reprinted from an opinion piece I wrote for Haaretz newspaper on July 29, 2026.
In 2019, according to Pew Research Center, 63 percent of Americans under 30 held a favorable view of the Israeli people. Yes, you read that ri...
If you’re over 40, that’s probably your first reaction. It certainly was mine.
His real name is Braden Peters, and he’s a 20-year-old American live-streamer whose audience (of millions) consists largely of young men im...
I’m not a football fanatic - I don’t follow the leagues or know who tops the table. But like the Eurovision, the Olympics and any other global competition, I love the World Cup - for the sheer, roaring energy of it, and because for one mont...
She found the turtles by accident.
Around 1999, Mona Khalil was sitting on a beach in southern Lebanon, a beer in her hand, when a green sea turtle hauled herself out of the sea and threw sand all over her. Khalil - a refugee of Lebanon’s...
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The writers behind this newsletter.
A thought leader on national reputation and global influence, Joanna is Chair of the Board of the Abba Eban Institute for Diplomacy and Foreign Relations and the founder of the Reputational Security Lab at Reichman University, Israel.
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