Beyond the Funnel by Olha Yohansen
Olha YohansenI help app owners optimize web funnels and onboardings to drive growth and boost metrics like LTV:CAC. Founder of OYO Growth Solutions, I share case studies, strategies, and insights on growth, experimentation, and user acquisition.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Subscribers | Read | oyogrowth.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How web funnels helped me sell offline events
Last weekend I helped promote a tufting workshop I teach on Saturdays (something I do outside my main work in digital products). As I stood there on a busy shopping street, tufting away, attracting attention of the passers by, I kept thinki...
The rise of multi-funnel growth (and what we can learn from 700+ web funnels)
I've recently had a great chat with Kirill Makarov — founder of Web Funnels Club and one of the people who’s not just watching the web funnel space evolve but actively documenting it.
Apple finally allows web payments
Big news shaking the app world this week: Apple just started1 allowing developers to direct users to web payments.
Your onboarding isn't working—here's how to fix it
I've helped B2C products grow for years, and here's one simple truth: most apps lose users right after the first try because their onboarding feels like a boring tutorial.
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Authors
The writers behind this newsletter.
I help app owners optimize web funnels and onboardings to drive growth and boost metrics like LTV:CAC. Founder of OYO Growth Solutions, I share case studies, strategies, and insights on growth, experimentation, and user acquisition.
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