Growth Waves by Daphne Tideman
Daphne TidemanActionable Tips on Scaling DTC & App Startups
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 194 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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growthwaves.substack.comLatest Issues
Part 2 of Mob: From £1.2m in debt to Number 1 in the app store
Hi there,
Last week, I shared how Mob, a meal prep app, went from £1.2m in debt to Number 1 in the app store — and the first two lessons that got them there: cutting distractions and actually speaking to their users.
Thanks for reading Gr...
Mob: From £1.2m in debt to Number 1 in the app store
Hi there,
Recently, I attended Business of Apps, and my favourite talk was the opening one by Ben Lebus, founder of Mob.
Mob is a food and meal-planning app designed to make cooking simple, high-protein, and organised, with features like...
Agency vs Freelance vs In-House CRO
Hi there,
I’m just going to say it upfront: hiring an agency as your first CRO move can be a huge mistake.
And I say that as someone who’s been on all sides: agency, in-house, and freelance. I’ve got the full bingo card. No prize for it,...
April Recap: PBs, podcasts, and a month of activation
Hi there,
April was one of those months where everything happened at once — in a good way, mostly.
Between a new audit (82 slides, 2.5 weeks from data to delivery, fastest I’ve ever completed one), a 47-minute podcast that was me sharing...
The target-setting mistake that kills morale
Hi there,
I was helping a client work through their annual targets recently, and realised I had a lot of opinions about this.
Not about the numbers themselves — but about how we think about targets in the first place. Because I’ve seen fi...
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Authors
The writers behind this newsletter.
Growth Advisor + Consultant | Eco-friendly and Wellness D2C + App Startups | Author of Growing Happy Clients
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