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Growth Waves by Daphne Tideman

Daphne Tideman

Actionable Tips on Scaling App Startups

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Latest Issues

Taster, split, or hybrid? Your freemium model matters.

Hi there,

When teams ask me about freemium, they usually jump straight to the same question: what should we offer for free vs paid?

It’s the wrong first question.

Before you map individual features to tiers, you need to decide something...

3 days ago
2

August Recap: nobody can help you with a secret

Hi there,

I turned 33 this month. And instead of the usual thanks-for-the-wishes post, I asked for something.

Thanks for reading Growth Waves by Daphne Tideman! Subscribe for free to receive new posts and support my work.

Full transparen...

10 days ago
1

Natal removed the free trial. Monthly subs grew 2,000%.

Hi there,

A few weeks ago, I mentioned that one of my clients had been featured on a podcast.

Time to tell the full story.

The client is Natal, a pre- and postnatal fitness app that I support in its growth alongside Alice Muir.

Thanks f...

17 days ago
4
4

4 people. Same title. 4 completely different jobs.

Hi there,

A quick extra email from me this week, because I'm excited to be hosting a webinar this Wednesday together with Andrew Capland.

Recently, I pulled apart 20 live Head of Growth job specs and compared them to the same analysis I...

20 days ago
2

A growth engineer's day has almost no coding in it

It's my birthday today 🎈 I can't invite all of you over for cake, so I'm doing the next best thing (debatable, I know):

Inviting you to my free webinar with Andrew Capland on August 19th at 5pm (GMT+1), all about the rise of growth engin...

24 days ago
2

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  • Daphne Tideman

    Growth Advisor + Consultant | Eco-friendly and Wellness D2C + App Startups | Author of Growing Happy Clients

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