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Growth Waves by Daphne Tideman

Daphne Tideman

Actionable Tips on Scaling App Startups

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Substack
PricingOnly free issuesPublishesWeekly
Issues219Founded3 years agoLast Issue7 days ago
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Latest Issues

October Recap: I won Who Wants to Be a MillionARR

Hi there,

I won Who Wants to Be a MillionARR.

On stage, in New York, in front of a room full of app people. At one point I was 800 points down 🙈, which was slightly embarrassing, but luckily I made a comeback.

A champion was born 😅

I...

7 days ago
1

I took my houseplants into the shower

Hi there,

The other week I carried two houseplants into my shower:

It was 33°C outside (peak summer), my flat was bone dry, and a plant care app, Willow, had told me that Dark horse (a Calathea, named by me, don’t ask) was at 23% happines...

13 days ago

Most of Welltory's purchases don't happen on Day 0… or even Day 30

We’re taught Day 0 matters for trial conversions. That’s when 75% to 80% “should” happen, or at least do on average across all categories, according to RevenueCat’s State of Subscription Apps 2026 report.

So when I heard Asya Paloni, Chief...

21 days ago
2

Imagine your growth project failed. Why?

Hi there,

When I started out in growth, I worked at an agency that sistered with a development agency.

So a lot of our projects involved launching brand-new websites.

Amazing, a fresh slate to apply all our customer insights and (hopeful...

a month ago
2

September Recap: Never take the 9am slot

Hi there,

If you ever see your name next to a 9 am workshop slot, beg for a different one.

That was my first lesson from Appsforum this month.

Getting people to a workshop at 9am is hard on day 2 of an event is hard. I forget that not e...

a month ago
1

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  • Daphne Tideman

    Growth Advisor + Consultant | Eco-friendly and Wellness D2C + App Startups | Author of Growing Happy Clients

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