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A fashion director's unfiltered take on what's coming, what's worth buying, and what the industry isn't saying out loud yet.

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Issues31Founded3 years agoLast Issue10 days ago
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Latest Issues

The Copenhagen Girl Effect

Image: Vogue Runway, collage by BFORE

From August third to August seventh, Copenhagen Fashion Week Spring/Summer 2027 took place and celebrated its twenty year anniversary. Although it’s not one of the core four fashion weeks, its presence...

10 days ago
3

The Lyst Index Q2–26: Chanel Holds, Sport Takes Over


Lyst prides itself on their three dimensions of data, “Desire, Demand, and Discovery”. Desire is focused on how the particular brand is endorsed online. Demand is centered around “searches, purchase intent and sales along with repeat...

16 days ago
1

The Canadian Brand Behind Zendaya's Greek Chic Moment at The Odyssey Premiere

Welcome to Homegrown. A spot to talk Canadian designers and brands, emerging and established, doing things worth paying attention to.

Edition one: Matières Fécales, the Montreal label that just dressed Zendaya for the biggest premiere of t...

23 days ago
2
1

Men's Fashion Week Debrief

Authenticity and personality were at the forefront of the SS27 collections. During a time of market uncertainty, customers are leaning towards personal style more than ever. Here’s what actually mattered, trend by trend for SS27.

Subscribe...

a month ago
3

Once upon a textured time

Images: Vogue Runway

Matthieu Blazy’s Chanel is nothing short of a fairytale. Think textures that stand out, life size plants, and references to the past, while acknowledging its place in the present and future of fashion. This fall/winter...

a month ago
5

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  • Bronwyn Marshall

    Fashion director. Trend forecaster. Buyer. I cover what's coming before it hits the runway, what's worth buying, and what the industry isn't saying out loud yet. Weekly, for industry insiders and the ones who always know first.

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