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A fashion director's unfiltered take on what's coming, what's worth buying, and what the industry isn't saying out loud yet.

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Issues33Founded3 years agoLast Issue11 days ago
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Latest Issues

FW26 Trend Report

Fashion is back in session. As the new school year kicks off this week, so does fashion month, and it felt like the right time to revisit the key trends out of FW26.

I’m breaking down the Fall runway direction across four pillars: textures...

11 days ago
4

Copenhagen Fashion Week Debrief

If it wasn’t already apparent, Copenhagen Fashion Week is one of my favourites. The array of colour, texture, and styling stole my heart the first season I attended, and it hasn’t let go since.

Before we get into the madness that is fashio...

25 days ago
5
5

The Copenhagen Girl Effect

Image: Vogue Runway, collage by BFORE

From August third to August seventh, Copenhagen Fashion Week Spring/Summer 2027 took place and celebrated its twenty year anniversary. Although it’s not one of the core four fashion weeks, its presence...

a month ago
4

The Lyst Index Q2–26: Chanel Holds, Sport Takes Over


Lyst prides itself on their three dimensions of data, “Desire, Demand, and Discovery”. Desire is focused on how the particular brand is endorsed online. Demand is centered around “searches, purchase intent and sales along with repeat...

a month ago
2

The Canadian Brand Behind Zendaya's Greek Chic Moment at The Odyssey Premiere

Welcome to Homegrown. A spot to talk Canadian designers and brands, emerging and established, doing things worth paying attention to.

Edition one: Matières Fécales, the Montreal label that just dressed Zendaya for the biggest premiere of t...

2 months ago
2
1

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  • Bronwyn Marshall

    Fashion director. Trend forecaster. Buyer. I cover what's coming before it hits the runway, what's worth buying, and what the industry isn't saying out loud yet. Weekly, for industry insiders and the ones who always know first.

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