Bobby Gillespie
Philosophical problem solver and leader of innovative brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | a year ago | Last Issue | 16 days ago |
| Active | |||||
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Brand Strategy Isn’t Something You Finish
Here’s something a lot of companies get wrong:
They treat brand strategy like a project.
A beginning.
A middle.
An end.
Someone comes in, does research, creates a strategy document, everyone gets excited, and then the work gets print...
The Secret Behind Wu-Tang, Nike, and Apple
A hip-hop group.
A shoe company.
A technology company.
What could they possibly have in common?
More than most businesses realize.
Say the names:
Wu-Tang.
Nike.
Apple.
Something happens.
You don’t just think about products.
You...
Are You Building Toward Your Future Brand or Just Chasing Tactics?
Most CEOs will tell you they want growth.
More revenue. More customers. More market share. Bigger margins.
Great. That’s the aspiration.
But here’s where things usually break down: the goal gets set, and then everyone immediately jumps t...
Brand Strategy is Business Strategy
Nearly everyone who uses “brand strategy” gets it wrong. Here’s what you need to know.
Brand strategy is business strategy.
This isn’t a marketing activity, it’s a leadership one.
Meaning, brand strategy must help you articulate the comp...
The value is in your ideas, not the work
The business world is tough for most these days.
That is exactly where one of my most important pieces of advice becomes even more important.
80% of your value comes from your thinking, your ideas, your advice, your imagination, and your...
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Philosophical problem solver and leader of innovative brands.
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