Bobby Gillespie
Philosophical problem solver and leader of innovative brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | 18 days ago |
| Active | |||||
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The value is in your ideas, not the work
The business world is tough for most these days.
That is exactly where one of my most important pieces of advice becomes even more important.
80% of your value comes from your thinking, your ideas, your advice, your imagination, and your...
Many CEOs Get Brand Standards Wrong
This may come across as the opposite of what most brand and creative leaders preach; in fact, it may sound contradictory to what I evangelize. But keep reading.
Brand is a long game and should always align with the aspirations you have for...
You have the power, now use it, and make it happen.
How about some optimism and good advice for a change?
As you know, the light needs the dark to exist and be appreciated. There is a lot of negativity out there today, so before I get into the positive and, hopefully, inspire you, let me ca...
Stop Being the Obelisk
When people think about getting better at what they do, they usually default to the visible layer: tools, outputs, execution. They think in terms of what skill they need to learn next or how to improve what they’re already doing, and most o...
Stop Designing Logos. Start Building Brands.
Why brand strategy must come before brand identity design.
You have the company vision set, and you’ve done a deep dive to develop your brand strategy, with a crystal-clear image of the vibe and personality. You developed your ICP: you kno...
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Philosophical problem solver and leader of innovative brands.
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