Strategy & Story
Katie TurnerStrategy & Story is a weekly(ish) newsletter for founder-led B2B agencies and service businesses who want to translate what they do into language buyers recognize, trust, and act on — so the right leads come in, and sales move faster.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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ktmarketing.substack.comLatest Issues
What I've Been Saying (And What I'm Doing About It)
I’ve been yammering on about buyer context, buying triggers, understanding your buyer, buyer enablement… for a while now. I’ve been saying “talk to your buyers!” “Understand why they actually hired you!” “Use their words, not yours!”
Ever...
Guest Post: You Are Not Losing Because You Are Bad at Sales
Hey there! This is a special post because I wanted to feature this article from Jeff Galas at onPurpose Growth. He provides sales and growth consulting for fractionals and consultants, and I appreciate his thinking. Check out the article be...
Being “Top of Mind” Isn't a Growth Strategy
I made the mistake of going to one of those massive networking events a few weeks ago. You know, the ones in a hotel ballroom with the oversized chandeliers, seizure-inducing carpet designs, and the steady thrum of awkward introductions to...
Guest Post: Elephants Don't Make Love with Ants
Hey there! This is a special post because I wanted to feature this article from Jeff Galas at onPurpose Growth. He provides sales and growth consulting for fractionals and consultants, and I appreciate his thinking. Check out the article be...
Your AI Output Is Only as Clear as Your Strategy
I was chatting recently with a consultant who builds AI workflows for businesses. He helps companies take their repetitive day-to-day work and hand it off to AI. But he kept running into the same problem.
Before he could build anything, he...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Katie helps B2B agencies get out of the weeds of random marketing so they can focus on leading and growing their business. If she is not problem-solving or strategizing, she is likely reading or making another cup of tea.
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