Strategy & Story
Katie TurnerStrategy & Story is a weekly(ish) newsletter for founder-led B2B agencies and service businesses who want to translate what they do into language buyers recognize, trust, and act on — so the right leads come in, and sales move faster.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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ktmarketing.substack.comLatest Issues
Signs You’ve Outgrown Your Marketing Strategy
I was talking with another marketer last week and she used the phrase “random acts of marketing” to describe the problem she sees her clients struggling with.
We’ve all heard it before – the idea that marketing is happening with no plan or...
Three Common "Marketing" Problems That You Can Fix Today
I talked to someone this week who was frustrated. “Marketing” wasn’t working, she said, and she wanted to know if I could “fix it.”
So I took a sip of tea and braced myself. She had a lot to tell me. (This happens a lot).
Thanks for read...
Are You Giving People a Real 'Why'
Think about your last renewal or renegotiation conversation.
If it went well, it was probably because the person still believed you were sharper, more essential, and worth more than whatever they might save by switching or leaving.
If it...
A better way to identify ideal clients
A firm owner I talked to recently has a client paying $6,000 a month. Reliable, no chasing invoices, the kind of account that sounds good when someone asks how business is going.
Her exact words about that client, if they left: “I wouldn’t...
Your Business Is Already Taking Shape
When clients come to me, it is almost always with some variation on this:
“We just don’t know what to do with marketing. We are tired of trying things and just know that it is time to think about this differently.”
Revenue is fine. Consis...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Strategy & Story.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Katie helps B2B agencies get out of the weeds of random marketing so they can focus on leading and growing their business. If she is not problem-solving or strategizing, she is likely reading or making another cup of tea.
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