The 1% Brand Brilliance
Bobby Umar, Veronica Llorca-Smith \ud83c\udf4b, Claudia Faith, Derek Hughes, Taylin John Simmonds, Ryan Hennessey, Anjeanette Carter, Peter Winick - CEO of TLL, Leslie Flowers, Dana ZellersI’ve spent 20+ years helping experts turn invisible expertise into recognized authority. Here, I share real insights on storytelling, thought leadership, and digital visibility. So you’re not just seen, but respected, remembered, and sought after.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 148 | Founded | a year ago | Last Issue | 45 hours ago |
| Active | |||||
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bobbyumar.substack.comLatest Issues
Vulnerable V/s Oversharing
Why one small, honest admission builds more trust than a big confession, and how to find your line.
The other morning I was reading a Fortune piece about a University of Maryland business school study, and one detail has been rattling arou...
How To Build Real Income Without a Big Audience - 2 Experts Share
Get more from Bobby Umar in the Substack app
Available for iOS and Android
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The Founder Bottleneck
When Your Company Can’t Outgrow YOU
Let me tell you about a founder I’ll call Marcus. He’s a composite of a few I’ve worked with, with the details changed.
The product that solves problem VS the Product that gets noticed
Which one are you selling
This morning, while having coffee, I was scrolling through my feed and someone had posted this story about a Canadian coat brand. It reminded me why I’ve always loved it, and why I still bring it up with clients.
Elevate Your Personal Brand with Speaking - 2 Experts Share
Get more from Bobby Umar in the Substack app
Available for iOS and Android
Get the app
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The 1% Brand Brilliance.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I turn stories into strategy and vulnerability into a leadership superpower. Helping SMB Owners speak with power, presence, and purpose. Keynote Speaker | TEDx Coach | Linkedin 75K | Twitter 465k | Instagram: 43k Followers
Mindset and strategies to grow your portfolio career | Penguin Author | Public Speaker | Strategy Coach | Ironman triathlete & Chief Executive Mom
I help you grow a bestselling Substack and turn it into a business that grows steadily. Mine went from 0 to consistent $5K months in two years. Started here from 0, grew it organically. 𧡠Apply here: https://berg-studio.com/bestseller-track
Started at 51. No marketing background, no business background. 8,000 subscribers in 18 months. Now I coach other to do the same. One honest step at a time.
Aspiring creative polymath | Former college teacher | Helping multi-interested humans write, earn & learn without amputating themselves | Manga enthusiast
We need more well-intentioned rule breakers. I write for people ready to ditch autopilot—leaving jobs, relationships, lives that don’t fit. Former teacher, father, recovering people-pleaser.
The Bread Board: Curated writing + marketing gigs that show pay. Plus strategies to build your own client pipeline. \ud83d\udcb0 7-figure copywriter & agency owner
Peter Winick is the founder and CEO of Thought Leadership Leverage and co-host of the Leveraging Thought Leadership podcast. For the past two decades he has helped individuals and organizations build and grow their thought leadership platforms.
I transform how leaders and teams work to create smart shifts, not extra hours. 25+ years inside companies like Uber and Twitter. My Career Control Framework changes how work gets done. Executive and leadership coach, team facilitator, and speaker.
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