The 1% Brand Brilliance
Bobby Umar, Taylin John Simmonds, Dana Zellers, Peter Winick - CEO of TLL, Ryan Hennessey, Derek Hughes, Leslie Flowers, Claudia FaithI’ve spent 20+ years helping experts turn invisible expertise into recognized authority. Here, I share real insights on storytelling, thought leadership, and digital visibility. So you’re not just seen, but respected, remembered, and sought after.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 143 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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bobbyumar.substack.comLatest Issues
5 Ways to Turn 1 Story Into a Post.
The story you already tell out loud, and why it goes flat on the page.
Picture the last time you told a work story out loud. Maybe it was over coffee with another business owner, or your neighbour asking how work’s going. You told it well....
How To Become The Obvious Choice - 2 Experts Share
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Résumé or Remembered? You Only Get 8 Seconds.
Most About sections bet on the wrong one.
A fun way to ruin your afternoon: open LinkedIn, find your own profile, and read your About section the way a stranger would.
Designing Your Life - 2 Experts Share
Get more from Bobby Umar in the Substack app
Available for iOS and Android
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You Don't Have an Information Problem.
Why the smartest people I know are still stuck exactly where they were in January.
You’ve read the surveys, reports, newsletters. Mine included. You’ve saved the templates into a folder you’ll “get to.” You watched the free masterclass twi...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I turn stories into strategy and vulnerability into a leadership superpower. Helping SMB Owners speak with power, presence, and purpose. Keynote Speaker | TEDx Coach | Linkedin 75K | Twitter 465k | Instagram: 43k Followers
Aspiring creative polymath | Former college teacher | Helping complex humans write, earn, and learn with various interests | Manga enthusiast
I transform how leaders and teams work to create smart shifts, not extra hours. 25+ years inside companies like Uber and Twitter. My Career Control Framework changes how work gets done. Executive and leadership coach, team facilitator, and speaker.
Peter Winick is the founder and CEO of Thought Leadership Leverage and co-host of the Leveraging Thought Leadership podcast. For the past two decades he has helped individuals and organizations build and grow their thought leadership platforms.
We need more well-intentioned rule breakers. I write for people ready to ditch autopilot—leaving jobs, relationships, lives that don’t fit. Former teacher, father, recovering people-pleaser.
Started at 51. No marketing background, no business background. 8,000 subscribers in 18 months. Now I coach other to do the same. One honest step at a time.
I help you grow a bestselling Substack and turn it into a business that grows steadily. Mine went from 0 to consistent $5K months in two years. Started here from 0, grew it organically. \ud83e\udde1 SOMETHING NEW COMING \ud83e\udd2b: berg-studio.com/bestseller-track
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