The 1% Brand Brilliance
Bobby Umar, Melanie Goodman, Leigh, ChangeMaker Leader, Philip HofmacherI’ve spent 20+ years helping experts turn invisible expertise into recognized authority. Here, I share real insights on storytelling, thought leadership, and digital visibility. So you’re not just seen, but respected, remembered, and sought after.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 109 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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bobbyumar.substack.comLatest Issues
How Small Businesses Actually Win Online without Burning Out.
Why clarity, consistency, and YOU are the real growth engines, not more platforms, more posts, or more ads.
I’ve had hundreds of conversations with small business owners over the past few years.
The Identity Crisis No One Warns You About When You Start Over.
The Hidden Cost of Starting Over
Let me start with something real,
Every time I’ve reinvented myself as a speaker, coach, or entrepreneur,
There’s been a moment where I quietly thought: “Who am I now?”
Not publicly.
Not on LinkedIn...
How Seriously Are You Taking Your Personal Brand?
The invisible gap costing SMB owners leads, trust, and growth, and how to finally close it.
I want to start with a simple but uncomfortable question
Strong niche authority, weak visibility: what’s the move?
Subscribe now
The Hard Truth I Had to Accept…
I’ve had conversations with dozens of brilliant people lately.
Consultants. Coaches. Founders. Creators.
And they all say some version of this:
“Bobby… I know I’m good at what I do. But I...
Why More Traffic Isn’t Fixing Your Business
Most founders think they have a traffic problem.
“I just need more views.”
“I need to go viral.”
“I need more people seeing my content.”
Sounds logical.
But it’s wrong.
Because more traffic doesn’t fix your business.
It just expo...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The 1% Brand Brilliance.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I turn stories into strategy and vulnerability into a leadership superpower. Helping SMB Owners speak with power, presence, and purpose. Keynote Speaker | TEDx Coach | Linkedin 75K | Twitter 465k | Instagram: 43k Followers
I help you build authority on LinkedIn, share strategies that actually work & turn an audience you own into income you keep. Get my free LinkedIn tools: bit.ly/freelinkedintools ➡️ 41k LinkedIn followers ~ 6x Citywealth Award Winner.
Trauma-Informed Leadership & Brand Strategy. Helping Women+ Entrepreneurs & Professionals Own Their Imprint While Being Themselves Unapologetically.
Your Chief Substack Officer \ud83d\ude80 When I’m not helping my clients grow their businesses, you’ll find me trail running in the mountains ⛰️ or at an all-you-can-eat buffet \ud83c\udf2e. The #1 Substack Program ➔ www.substacksystem.com
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