Reletter
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I’ve spent 20+ years helping experts turn invisible expertise into recognized authority. Here, I share real insights on storytelling, thought leadership, and digital visibility. So you’re not just seen, but respected, remembered, and sought after.

Platform
Substack
PricingFreemiumPublishesDaily
Issues122Foundeda year agoLast Issue5 days ago
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bobbyumar.substack.com
Artwork for The 1% Brand Brilliance

Latest Issues

Nobody Told Us We'd Have to Market Ourselves

Or maybe they did. We just assumed excellence would be enough.

A few years ago, I was sitting in a quiet café with someone who had spent more than twenty years becoming exceptional at what she does.

5 days ago
3
Paid

TEDx to 10x Your Trust & Authority

Thank you to everyone who tuned into my live video! Join me for my next live video in the app.

Get more from Bobby Umar in the Substack app

Available for iOS and Android

Get the app

11 days ago

My Industry Is Crumbling. So Do I Pivot?

There’s a quiet panic happening right now among small business owners, consultants, creators, coaches, agencies, and service providers.

And most people won’t say it publicly.

But behind closed doors?

They’re wondering if the thing they s...

12 days ago
5

When “Yes” Doesn't Mean Yes

Yesterday, I had the pleasure of hosting a livestream with John McGraw—a two-time TEDx speaker, intercultural communication specialist, and someone who has spent years helping people understand how culture shapes the way we communicate, lea...

16 days ago
9

TEDx Talks & Cross-Cultural Lessons

Thank you to everyone who tuned into my live video! Join me for my next live video in the app.

Get more from Bobby Umar in the Substack app

Available for iOS and Android

Get the app

17 days ago
3

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Find out how many people subscribe to this newsletter.

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Subscribers, engagement, traffic and sponsorship for The 1% Brand Brilliance.

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Authors

The writers behind this newsletter.

  • Bobby Umar

    I turn stories into strategy and vulnerability into a leadership superpower. Helping SMB Owners speak with power, presence, and purpose. Keynote Speaker | TEDx Coach | Linkedin 75K | Twitter 465k | Instagram: 43k Followers

  • Jeff Gibbard

    I help people who give a shit about the world make an impact. I coach & consult entrepreneurs and professionals to grow themselves, and solve business problems. Left Substack last year, now I'm back.

  • David McIlroy

    Strategy Coach for Creative Entrepreneurs \ud83d\ude80 I’ll help you develop a personalised brand, strategy and system for transformative clarity and growth. I’m a solopreneur, fiction author, podcaster, YouTuber and online writer from Northern Ireland.

  • Philip Hofmacher

    Your Chief Substack Officer \ud83d\ude80 When I’m not helping my clients grow their businesses, you’ll find me trail running in the mountains ⛰️ or at an all-you-can-eat buffet \ud83c\udf2e. APPLY to build a Bestselling Substack publication together: substackcoaching.com

  • Taylin John Simmonds

    Aspiring creative polymath | Former college teacher | Building multi-dimensional brands and writing newsletters through multiple interests

  • Ganesh Ariyur | CIO | CDIO

    CIO and senior technology executive leading enterprise AI and digital transformation. I turn emerging technology into measurable business outcomes, stronger operating models, and lasting competitive advantage.

  • John Aspinall

    Teaching ecommerce brand owners & operators to run their businesses with AI. Real workflows, agents, and systems → not theory. Founder of Operator Intelligence.

  • Kimberly Lechnick

    The Aligned Executive Woman is a space for high-achieving women redefining leadership by moving from over functioning into aligned, emotionally intelligent living that integrates ambition, intimacy, family, and legacy.

  • John Edward McGraw

    John Edward McGraw is a Multicultural Workplace Expert, Inclusive Communication Specialist, and a Human Connection Speaker. He helps organizations and leaders navigate cultural divides.

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