The 1% Brand Brilliance
Bobby Umar, Taylin John Simmonds, Dana Zellers, Peter Winick - CEO of TLL, Veronica Llorca-Smith 🍋, Leslie Flowers, Claudia Faith, Derek Hughes, Anjeanette Carter, Ryan HennesseyI’ve spent 20+ years helping experts turn invisible expertise into recognized authority. Here, I share real insights on storytelling, thought leadership, and digital visibility. So you’re not just seen, but respected, remembered, and sought after.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 153 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||
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bobbyumar.substack.comLatest Issues
Layoffs Are Creating Your Next Competitors
Over 195,000 tech jobs are gone this year, and plenty of those experts will go solo. Why will people still pick you?
On October 26, an email landed in the inboxes of about 60,000 people at Microsoft. It offered them money to leave.
AI Isn't Changing What You Can Do. It's Changing What You Trust.
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Your Readers Just Got a Mute Button.
Does Your Content Survive It?
Think about your reader at the end of a long day. They open their feed, and the first thing they see is someone promising to “unlock their potential.” Then a “game-changer.” Then another post that sounds like...
LinkedIn or Substack, or BOTH? - 2 Experts Share
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Available for iOS and Android
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Who's Checking Your AI's Homework?
5 AI traps founders fall into and how to fix them
Let me say this up front: I’m not against AI. I use it, I teach it, and when it’s used well, it makes good work better and faster. That part of the story is true.
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for The 1% Brand Brilliance.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I turn stories into strategy and vulnerability into a leadership superpower. Helping SMB Owners speak with power, presence, and purpose. Keynote Speaker | TEDx Coach | Linkedin 75K | Twitter 465k | Instagram: 43k Followers
Aspiring creative polymath | Former college teacher | Helping multi-interested humans write, earn & learn without amputating themselves | Manga enthusiast
I transform how leaders and teams work to create smart shifts, not extra hours. 25+ years inside companies like Uber and Twitter. My Career Control Framework changes how work gets done. Executive and leadership coach, team facilitator, and speaker.
Peter Winick is the founder and CEO of Thought Leadership Leverage and co-host of the Leveraging Thought Leadership podcast. For the past two decades he has helped individuals and organizations build and grow their thought leadership platforms.
I left corporate to become an author-speaker and coach and I show you how to build a portfolio career | Ironman triathlete & Chief Executive Mom
I help you grow a bestselling Substack and turn it into a business that grows steadily. Mine went from 0 to consistent $5K months in two years. Started here from 0, grew it organically. 🧡 Apply here: https://berg-studio.com/bestseller-track
Started at 51. No marketing background, no business background. 9,000 subscribers in 18 months. Now I coach other to do the same. One honest step at a time.
The Bread Board: Curated writing + marketing gigs that show pay. Plus strategies to build your own client pipeline. 💰 7-figure copywriter & agency owner
Recovering people-pleaser and gold-star chaser. Learning out loud as I explore what happens when we stop trying to prove we're enough and start building lives that actually feel like ours.
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