BOK & Anne on Ads
Brian O'Kelley, Anne CoghlanExploring the future and present of advertising
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
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| Issues | 43 | Founded | 3 years ago | Last Issue | 4 days ago |
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bokonads.comLatest Issues
The Universal Buying Platform
Amazon recently announced that the Amazon Ads Agent is replacing their DSP. If it’s not a DSP, what is it?
It’s a Universal Buying Platform, which requires three things: intent and measurement data, access to any surface regardless of tran...
The Ad Gateway: Connect Once, Advertise Everywhere
Connect your agent once and manage ads across thousands of advertising surfaces. From ChatGPT to Circle K, from São Paulo to Amsterdam. Online and offline, digital and physical, influencers and traditional media companies. You might think t...
What if advertising started with the brand?
Meet Anne Coghlan, my co-founder and thought partner. Her ideas and inspiration have been powering this blog for years and it’s time to put her on the masthead. Anne, take it away!
An unmistakable brand gets recognised far beyond th...
Doing It Backwards
The most curious man in ad tech, Andrew Kraft, challenged me recently:
What I wonder about, though... is why start with a protocol? It took you years to be willing to let DSPs use OpenRTB... it was our API or nothing... in large part bec...
The fruit of the poisonous (programmatic) tree
I took a first look at the rebranded IAB Tech Lab agentic framework “AAMP”.
It inherits the foundational problems with programmatic: a lack of trust, governance, measurement; an inability to model the complexity of real-world transactions;...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for BOK & Anne on Ads.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where BOK & Anne on Ads ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 54 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Brian O’Kelley is the CEO and co-founder of Apostra. He is the architect of the Ad Context Protocol and invented real-time bidding and the ad exchange. He was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018.
I'm co-founder and COO of Apostra, where advertisers, media owners and agents buy and sell every kind of advertising. I co-founded Scope3 and helped launch the AAO. I write about what agents mean for brands. London.
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