BOK on Ads (and Climate)
Brian O'KelleyInvestigating the systemic decarbonization of digital advertising and other complex global supply chains
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 39 | Subscribers | Read | bokonads.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The fruit of the poisonous (programmatic) tree
I took a first look at the rebranded IAB Tech Lab agentic framework “AAMP”.
The Open Agentic Web: Powered by Prebid
Publishers have been promised a lot from ad tech over the years. Most of it required more work, more complexity, and more headcount… for marginal gains.
Sponsored Intelligence and the Trillion Dollar Sentence
I once had a conversation with a visionary tech executive who said, and I am not making this up: “In the future there will be no advertising. Robots will print everything we need. But in the short term, I need ad revenue.”
Agentic Advertising is for Allocation
Programmatic was invented to solve a problem with remnant ad impressions. How could publishers know, for a particular impression, which ad network would pay them the most money? We still struggle with this question, which is why mediation c...
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Authors
The writers behind this newsletter.
Brian O’Kelley is the CEO and co-founder of Scope3, leading the decarbonization of the media and advertising industry, and is a board member of LiveRamp (RAMP). He was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018.
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