Quo Vadis
Tom TriscariWelcome to Quo Vadis — your periodic dose of programmatic perspective. Join our community to untangle the struggle between programmatic advertising, which presses forward, and a severe informational imbalance obstructing its progress.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 165 | Subscribers | Read | triscari.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#131: A Matching Algorithm for an AdCP Stable Market
Advertising Economic Forum NYC, March 18–19, 2026. Where the advertising world joins together to understand its world. Advertising Economic Forum returns to New York for a two-day experience that unites finance, economics, and advertising a...
#130: Updated Media Money Flows
If you haven’t already played Last Media Dollar to decide how you’d spread your media budget across 22 channels, you’re missing out. It’s a ten-minute experience that surfaces hidden preferences and challenges your assumptions about where y...
#129: Novacap acquires IAS for $1.9B
Two new Season #2 pod interviews. My conversation with Andrew Casale started one year ago over lunch at The Smith in the East Village. If we had recorded our chat, which went deep into the economics of adtech, it would have been close to wh...
#128: Genesis Motor America Case Study
Before you dive into our fun case study, we have a new Season 2 podcast episode for you. Our chat with Brian Wieser positioned the open web as a surprisingly resilient sector, albeit not growing on a relative basis. Check it out on Spotify ...
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Working with marketers who want to know what makes programmatic tick by seeking what is true in the trade.
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