
Welcome to Quo Vadis — your periodic dose of advertising perspective. Join our community to untangle the struggle between advertising, which presses forward, and a severe informational imbalance obstructing its progress.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 193 | Founded | 6 years ago | Last Issue | 18 days ago |
| Active | |||||

#CannesLions is around the corner! Join Michael Rubenstein from Firsthand AI and me for An Off-the-Record Cannes Lunch Conversation. Thursday, June 25, at 11:30 AM. RSVP here.
You can find me at various other Cannes events at the end of t...
Earlier this week, I sat down with Mathieu Roche for an impromptu Quo Vadis webinar interview to unpack Publicis’s acquisition of LiveRamp, one of the most consequential transactions in adtech. The basis for our discussion was our Quo Vadis...
#CannesLions is around the corner! Looking forward to seeing you at these events.
Commerce Media: See this series of Fluent events. Sir Martin Sorrell and I will have a chat and open it up to Q&A.
Agency Agentic Flows: 50-person R...
Publicis spent $2.2 billion to acquire LiveRamp. Most observers see an identity acquisition. What if that interpretation is incomplete? We covered our perspective a few weeks ago in a post titled "Publicis bought LiveRamp for a seat at the...
Welcome back to Quo Vadis Green Shoot AdTech Interviews. In this series, we’re stepping into the shoes of “AdTech Equalizers” — the greenshoot companies changing how the advertising j...
Subscribers, engagement, traffic and sponsorship for Quo Vadis.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Working with marketers who want to know what makes programmatic tick by seeking what is true in the trade.
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