Quo Vadis
Tom TriscariWelcome to Quo Vadis — your periodic dose of advertising perspective. Join our community to untangle the struggle between advertising, which presses forward, and a severe informational imbalance obstructing its progress.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 186 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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quovadisnews.comLatest Issues
#149: The Two Landowners of Adwell Hollow
#CannesLions is around the corner! If you are interested or invested in the commerce media space, then join our string of events with Fluent, Inc., and Landmark Ventures as part of your weeklong Cannes journey. You can RSVP here.
And if y...
#147: The End of Headcount as We Knew It
Last Media Dollar Live Online Simultaneous Game on June 11, 10:00 AM ET
Quo Vadis is hosting a live, simultaneous online game where every attendee votes on media channels matchups in real time. This virtual event experiment promises to be...
#146: Sizing OpenAI's Ad Business
Note: This posts comes with a special tool for you to input your own values and think through what OpenAI’s future ad business will look like. Get the link at the bottom of the post.
One of the biggest topics across the advertising...
#145: Apples to Apples, When GAAP Accounting Distorts Reality
Let’s say we are examining AdTech Companies A and B. On the surface, Company A appears to be the clear winner, with faster revenue growth and a higher Rule of 40 (revenue growth + EBITDA margin).
Company B, by contrast, has different opti...
#144: The Future of the Open Web
We have something special in store at the Advertising Economic Forum this Thursday at The New York Times Center. We partnered with AdWeek to create a live interview studio and talk about a single important subject.
Back in 2024, when we fi...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Working with marketers who want to know what makes programmatic tick by seeking what is true in the trade.
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