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Quo Vadis

Tom Triscari

Welcome to Quo Vadis — your periodic dose of advertising perspective. Join our community to untangle the struggle between advertising, which presses forward, and a severe informational imbalance obstructing its progress.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues191Founded6 years agoLast Issue8 days ago
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Latest Issues

#153 Quo Vadis Green Shoot AdTech Interviews

#CannesLions is around the corner! Looking forward to seeing you at these events.

  • Commerce Media: See this series of Fluent events. Sir Martin Sorrell and I will have a chat and open it up to Q&A.

  • Agency Agentic Flows: 50-person R...

8 days ago
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Webinar June 10, 12:00 PM: Pre-Cannes Education Session on the Identity Trade-Off Frontier

Publicis spent $2.2 billion to acquire LiveRamp. Most observers see an identity acquisition. What if that interpretation is incomplete? We covered our perspective a few weeks ago in a post titled "Publicis bought LiveRamp for a seat at the...

9 days ago
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#152: Quo Vadis Green Shoot AdTech Interviews

Quo Vadis Green Shoot AdTech Interviews with Tickle

Welcome back to Quo Vadis Green Shoot AdTech Interviews. In this series, we’re stepping into the shoes of “AdTech Equalizers” — the greenshoot companies changing how the advertising j...

12 days ago
3

#151: 1Q26 Portfolio Update — AdTech, MarTech, BigTech and Agencies

#CannesLions is around the corner! Looking forward to seeing you at these events.

  • Commerce Media: See this series of Fluent events. Sir Martin Sorrell and I will have a chat and open it up to Q&A.

  • Agency Agentic Flows: 50-person...

13 days ago
6

#150: Publicis bought LiveRamp for a seat at the Identity Trade-Off Frontier.

#CannesLions is around the corner! If you are interested or invested in the commerce media space, then join our string of events with Fluent and Landmark Ventures as part of your weeklong Cannes journey. You can RSVP here.

And if you’re in...

22 days ago
9
3

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  • Tom Triscari

    Working with marketers who want to know what makes programmatic tick by seeking what is true in the trade.

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