Reflexões e insights sobre temas variados que estão no meu radar - marca e narrativas pessoais, tendências de comportamento, moda, experiências que eu vivo por aí ou que me inspiram de alguma forma e enriquecem o RÊpertório.
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Eu tenho pensado muito sobre narrativas. Comprei o livro do Príncipe Harry, “O que Sobra”, em janeiro, nas férias. Adoro a Família Real, fiquei curiosa para saber das fofocas do livro, mas o que realmente me instigou foi a narrativa que ele...
Se Posicionar é fazer escolhas! Guarde essa frase!
Outro dia li um texto onde o autor falava sobre o fato do mercado de branding estar deturpado. Explicava que as pessoas e as marcas estão seguindo cartilhas que as engessam e as tornam reféns de hacks de instagram.
Eu sofro da síndrome de Wanderlust. Nunca fui diagnosticada (nem sei se existe diagnóstico pra isso!!!). Mas o fato é que sou daquelas pessoas que passa muito tempo da vida pensando em viagens. Tenho verdadeira necessidade de estar em outro...
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Estou sempre em busca de enriquecer meu RÊpertório! Sou Estrategista de Posicionamento de Marca Pessoal, NYC addicted, amo chocolate e vinho e sou incansável na busca de tendências de comportamento, consumo e moda.
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