Lin Su's Substack
Lin SuDeep thoughts by Lin Su.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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The Forgotten Theater: Dollar Hegemony and Asian Labor
My parents and I were naturalized, which is to say we were handed a script and told to believe it. To survive the American grid, you have to rapidly adopt its grammar—a syntax entirely predicated on exceptionalism, on the unshakeable premis...
And Then What
Georges Marciano’s Guess & Claudia Schiffer: Iconic Images Of Branded Style 1980’s
We tell ourselves stories in order to live, but by the mid-1980s, the story most people my age wanted to live in was an advertisement for Guess jeans.
It w...
Crossing the Threshold
Threshold Guardian, photo by Lin Su taken in June, 2026
This Father’s Day, a group of close family friends immersed ourselves in the nostalgia of a time when American movies first risked telling the truth about growing up. We watched a cou...
Conscious Psychosis
I held my niece when she was eighteen months old. Our eyes met, she cooed at me, and she fell asleep in my arms. In that moment I knew I wanted a daughter of my own someday.
She died by suicide earlier this year. She was twenty two.
There...
Targeted Democracy
1984, George Orwell. Published by Secker & Warburg, London 1949. Bayliss Rare Books.
I spent five years at Yahoo! in the early-2000s, when ad technology was beginning its takeover of the internet. The advertising gold rush had produced two...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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What we name, we obey. What we obey, we adore. The rule becomes the altar, and the altar becomes the only air.
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