BRAND PANIC
Devon RuleI break down the business of fashion, unpacking how the incentives of late-stage capitalism push us all towards more, faster, cheaper. I especially like it when the brands are panicking.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 2 years ago | Last Issue | 20 days ago |
| Active | |||||
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brandpanic.substack.comLatest Issues
What I Listed on Poshmark in April
Hello, friends! We’re shifting format here. As floated last month, I’m re-approaching things seasonally, and LOVING the process for Summer so far. However I am still…in the process, and not ready to fully recap yet.
Look! Here’s proof! Pre...
What I Bought in March
Hi, friends!!! Thanks for still clicking in to read about March when we’re obviously well into April.
I could blame my tardiness on a needed vacation taken at the close of March.1 But the truth is: I’m not 100% sure this monthly format is...
What I Bought in February
Am I alone in how the end of February (being a very short month) always manages to sneak up on me? Every single year I’m shocked and surprised by March 1st.
Rather than delay this dispatch any longer while casting about for a more meaning...
The Timeless Wardrobe Essential Is a Lie
I sometimes step back and realize that much of my work (and therefore my writing) comes back to one core idea: fashion is built to sell.
That’s it! Feels disappointingly obvious, right? Except for when we forget. Which, based on how much w...
What I Bought in January
This is long enough already, so let’s just get straight into it, shall we?
My low-buy “rules”
I have upped the ante this year, settling on…
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I’ll only buy 5 new pieces of clothing in 2025 (eek)
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Accessories (bags, shoes...
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Authors
The writers behind this newsletter.
Fashion industry dropout. Co-founder at Indyx.
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