Brand Signals
Sinem HALLIDecoding 'Brand Signals' to translate marketing for designers, and design for marketers. Bridging the gap between design aesthetics and business strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 9 months ago | Last Issue | 4 days ago |
| Active | |||||
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I Designed It to Be Seen. Someone Read It With Their Hands.
I designed a set of wall pieces for a startup. Layered, three-dimensional panels. They won a design award.
I designed them to be looked at. Light, shadow, depth. Every decision I made was a decision for the eye.
Then the customers started...
The Case Was Not Free. That Was the Point.
Every term, my students ask me the same thing.
“Is five products too few?”
“Can I do it with just one?”
They are building a small brand, and they want a number. I understand why. One perfect product feels safe. You polish it, you launch...
Your Doctor Has Packaging Too
This term I am teaching brand to 120 new students.
Most of them are not designers. They study midwifery, physiotherapy, dietetics, psychology, logistics, e-commerce. One of them told me, very honestly, that my course was simply the last on...
The Production Line Writes the Brief Before You Do
Most people think a brief starts with the client, or the market, or a spark of creative vision on a blank page. In my experience, something else writes the brief first, and it writes most of it.
The production line. The machine, the she...
You Do Not Have a Visibility Problem
Someone running a large institution asked me recently how to make it stand out. How to be more visible, get more attention, reach more people.
It is the most natural question in the world, and it is the wrong one. I said so, as gently as I...
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The writers behind this newsletter.
Awarded Designer & Researcher. Decoding life at different scales: The intimacy of motherhood/objects & the strategy behind Brand Signals. Exploring emotional durability and relationships with objects.
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