Brand Signals
Sinem HALLIDecoding 'Brand Signals' to translate marketing for designers, and design for marketers. Bridging the gap between design aesthetics and business strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 6 months ago | Last Issue | 47 hours ago |
| Active | |||||
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brandsignals.substack.comLatest Issues
This Was a Smart Sponsorship. Then I Read the Trophy Itself.
I have stopped trusting the word sponsorship. Not because it is wrong. Because the picture in my head has gone stale. Logos on a wall. A stage. A banner that gets cropped out of the photo anyway.
So when a brand skips all that and does s...
My Clients and My Students Hide in the Same Word.
The word is “premium.” It is almost never a decision. It is the place a decision goes when nobody wants to make one.
I tell my students the same thing every year. Do not lead with price. Nobody walks into a job interview and says “h...
You Cannot Read the Same Data Twice
A few weeks ago I wrote about a juice brand that redesigned its packaging and lost customers. I thought it was one article. Then the discussion underneath it pulled a second one out of me, about how a room decides which reading of the res...
The Room Is Not Neutral
A few weeks ago I wrote about a juice brand that spent a fortune redesigning a package, watched sales drop, and blamed the design. Many of you wrote back. Some agreed, some pushed hard the other way, and one question kept surfacing in dif...
The Toys Are Shouting Because Last Year Told Them To
It is late. I am on my phone, looking for a small gift for my son. I scroll. Red, neon green, hot pink, electric blue. Every toy is shouting. I put the phone down without buying anything.
This is not my field of design. I buy toys for my s...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Awarded Designer & Researcher. Decoding life at different scales: The intimacy of motherhood/objects & the strategy behind Brand Signals. Exploring emotional durability and relationships with objects.
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