Brand Signals
Sinem HALLIDecoding 'Brand Signals' to translate marketing for designers, and design for marketers. Bridging the gap between design aesthetics and business strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 4 months ago | Last Issue | 6 days ago |
| Active | |||||
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brandsignals.substack.comLatest Issues
Why Tropicana Threw Away $30 Million on a Better-Looking Box
In design studios and marketing meetings, there is a question that comes up so often it has stopped sounding like a question. What do customers really want? The standard answer is to go ask them. Run focus groups. Hand out surveys. Read the...
The Ritual You’re Buying When You Buy a Babybel
In design studios and marketing meetings, packaging gets discussed as a container. The product is one thing. The package is the wrapper around it. The job of the package, in this thinking, is to protect the product, identify the product, an...
The Pigment That Poisoned the Cigarette
In design studios and marketing meetings, color is treated as a layer that goes on the product. The pigment is picked, the file is sent, the print is approved, and the team moves on. The product is one thing. The color is another. They live...
Why Every Marketplace That Sells Cheap Things Is Orange?
In design studios and marketing meetings, there is a quiet assumption about color. The team picks a color because it feels right for the brand. Because it pops on screen. Because the founder likes it. Because a competitor is using something...
Your Customer Is Not Choosing the Wine. The Speakers Are.
In design studios and marketing meetings, sound is almost always the last thing on the list. Visual identity comes first. Then packaging. Then the website. Then, near the bottom of the brief, someone mentions a Spotify playlist for the stor...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Awarded Designer & Researcher. Decoding life at different scales: The intimacy of motherhood/objects & the strategy behind Brand Signals. Exploring emotional durability and relationships with objects.
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