Brand Signals
Sinem HALLIDecoding 'Brand Signals' to translate marketing for designers, and design for marketers. Bridging the gap between design aesthetics and business strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 8 months ago | Last Issue | 4 days ago |
| Active | |||||
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brandsignals.substack.comLatest Issues
You Do Not Have a Visibility Problem
Someone running a large institution asked me recently how to make it stand out. How to be more visible, get more attention, reach more people.
It is the most natural question in the world, and it is the wrong one. I said so, as gently as I...
Nobody Remembers the Drug’s Name. They Remember It Was Pink.
An older woman walks into the pharmacy. She does not have the box. She does not know the name. She says, “I need my pink one, the one I take for blood pressure.”
There are maybe fifty blood pressure drugs on the shelf. She wants the pink...
The Field I Never Chose Became the One People Know Me For
There is a thing people know me for now. Reading brand signals, the place where design meets marketing. It is close to the last thing I would have predicted for myself.
I came to it sideways. My background is design. The advertising and ma...
The Most Honest Sentence a Brand Writes Is the One It Forgot About
Everyone pours the money into the loud sentence. The headline. The tagline. The hero line at the top of the page, written and rewritten until it shines.
I read the other ones. The wash label sewn into the collar. The grey line under a prod...
There Is a Version of You That Answers Before You Do
I did something a little strange last week. I asked an AI to describe me.
Not to be flattered. I read signals for a living, so I wanted to see what the machine had gathered from the signals I put out. My website. My profile. The things I...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Awarded Designer & Researcher. Decoding life at different scales: The intimacy of motherhood/objects & the strategy behind Brand Signals. Exploring emotional durability and relationships with objects.
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