Brand Signals
Sinem HALLIDecoding 'Brand Signals' to translate marketing for designers, and design for marketers. Bridging the gap between design aesthetics and business strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 6 months ago | Last Issue | 5 days ago |
| Active | |||||
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brandsignals.substack.comLatest Issues
The Room Is Not Neutral
A few weeks ago I wrote about a juice brand that spent a fortune redesigning a package, watched sales drop, and blamed the design. Many of you wrote back. Some agreed, some pushed hard the other way, and one question kept surfacing in dif...
The Toys Are Shouting Because Last Year Told Them To
It is late. I am on my phone, looking for a small gift for my son. I scroll. Red, neon green, hot pink, electric blue. Every toy is shouting. I put the phone down without buying anything.
This is not my field of design. I buy toys for my s...
Your Product Already Knows What It Looks Like.
I have watched a hundred design projects start the same way.
A brief lands. A moodboard goes up. Someone pins competitor products, lifestyle photography, a color palette pulled from Pinterest. Someone says the word premium. Someone else sa...
When a Brief Sounds Right but Falls Apart Later
I have stopped trusting briefs that sound good.
Not because they are wrong on the page. They usually are not. The problem is what happens after. A brief lands, everyone nods, the work begins. Two weeks later, the same brief has changed sha...
The Color That Was Never Meant to Be Luxury
A few weeks ago I wrote about why every marketplace that sells cheap things is orange. Alibaba, Amazon, Temu, Payless, Ebay... The argument was clean. Orange triggers urgency, friendliness, impulse. It keeps the customer moving. It signals...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Awarded Designer & Researcher. Decoding life at different scales: The intimacy of motherhood/objects & the strategy behind Brand Signals. Exploring emotional durability and relationships with objects.
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