
By Saffron Avenue: Brand strategy and design insights from a 15-year veteran designer... plus the real, unfiltered journey of running a solo design studio, adopting AI, raising a baby & toddler, and building a life in our country home.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||

Breaking down what premium branding really buys and how I get over the fear on sending those big ol’ proposals.
I’m just going to jump right into it :) I have the hardest time sending proposals.
We were raised to believe that going uninsured was pretty much one small step away from financial ruin. One accident or one diagnosis and you’d lose everything. Part of that is true, but part of it is also a lot of fear. The monthly premium...
I have been busy updating my portfolio and thought I’d share a little bit here too.. so, let’s dive in!
Petal & Pour is a floral atelier and cafe in Chattanooga, Tennessee. The mission behind it was never just “sell flowers and coffee.” It...
Since building the Pinterest Inspiration tool, I figured I’d try my hand at a color tool too ;) I’m calling it The Palette Studio.
The idea is that, for anyone working through my Brand Style Workbook and using the Pin tool, the next step i...
Some may ask, “Do people still need a website?” Well, I’m still very much a believer that you definitely need one {cough-cough because Substack and Instagram could shut it down tomorrow}. So, creating a website that is unique to you, your i...
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
15-year brand designer (owner of Saffron Avenue), artist, interior design enthusiast, toddler mom, and tulip lover\ud83c\udf37
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