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The Brand Waves

The Brand Waves, The Brand Waves Italia
Tens of paid subscribers

The latest branding and marketing news.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues88Founded2 years agoLast Issue6 days ago
Active

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Latest Issues

Brand Waves This Week

KHY captures the allure of Los Angeles nights with Kylie Jenner, Sephora embraces Seth Rogen’s humor, and Rare Beauty reunites Selena Gomez and Demi Lovato.

Welcome to The Brand Waves, your weekly snapshot of the most innovative marketing...

6 days ago
11

Brand Waves This Week

Cymbiotika teams up with Amelia Gray to spotlight the science of beauty, Victoria’s Secret brings its icons back to the runway, and J.Crew adds a touch of humor to suiting.

Welcome to The Brand Waves, your weekly snapshot of the most innov...

14 days ago
15
1

Victoria’s Secret and the delicate balance between nostalgia and rebranding

How a brand that lost cultural relevance is rebuilding its identity by reclaiming what once made it iconic to drive future growth.

This newsletter is sponsored by Tracksuit, the always-on brand tracker built for marketers and agencies to a...

16 days ago
11

Brand Waves This Week

Adanola and Hailey Bieber reimagine ballet, Gymshark brings Megan Thee Stallion to the gym, and McDonald’s transforms a drink carrier into a bag.

Welcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns f...

20 days ago
9
1

Brand Waves This Week

BÉIS and Rare Beauty reunite for a new collaboration, lululemon and GANNI celebrate dance, ŌURA puts hands in the spotlight, and RIMOWA explores the world of art with Joe Alwyn.

Welcome to The Brand Waves, your weekly snapshot of the most...

a month ago
11
3
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    The latest branding and marketing news.

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