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Artwork for Branding Bullsh*t

Branding Bullsh*t

Austin Franke, Stef Hamerlinck

Austin Franke, founder of Woo Punch debunks branding, marketing, and advertising bullshit with evidence.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues41SubscribersRead brandingbullshit.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Crossword Puzzle - Guess The Brand Guru

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...

2 months ago
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Crossword Puzzle - Guess The Buzzword

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...

2 months ago
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Is Brand Strategy Bullshit?

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...

3 months ago
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Crossword Puzzle - Mission Statements

For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...

6 months ago
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Authors

The writers behind this newsletter.

  • Austin Franke

    I am the founder of Woo Punch, a brand consultancy specializing in brand design and branded advertising content.

  • Stef Hamerlinck

    Podcast host at Let's talk branding

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