Branding Bullsh*t
Austin Franke, Stef HamerlinckBranding Bullsh*t is a free newsletter that debunks branding, marketing, design, and advertising bullshit with evidence. What The Duck! is a paid subscription that dives into the wild, unexpected histories behind iconic brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Subscribers | Read | brandingbullshit.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why Branding Bullsh*t Never Dies.
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...
Creative Awards Don’t Build Brands.
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...
Boring Ads Can Be Effective Too.
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...
Brand Love Won't Save Your Soul
For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color ps...
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Authors
The writers behind this newsletter.
Austin Franke is an identity designer, writer, and founder of Woo Punch, Branding Bullsh*t, and What The Duck
Exploring how generative AI is changing brand-building — with frameworks, lore, and a blue dog named Marcel.
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