Branding Bullsh*t
Austin FrankeBranding Bullsh*t debunks branding, marketing, design, and advertising bullshit with evidence. What The Duck! explores the wild branding histories of iconic brands. Contact for design and naming project inquiries: [email protected]
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Founded | 4 years ago | Last Issue | 3 months ago |
| Active | |||||
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More About Me
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Recently, my subscribers quadrupled without me writing a single word. That’s when it occurred to me many of you don’t know much about me.
Before a few months ago, most of you knew me from LinkedIn and podcast appearances on...
Category-Defiant Distinctiveness in Action
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For anyone new here, I’m the founder of Woo Punch, a brand design studio rooted in marketing science.
I help brands ideate and design radically distinctive names, logos, mascots, and other core brand assets.
Work...
The Secret Stuff of Successful Super Bowl Ads
For anyone new here, I’m the founder of Woo Punch, a brand design studio rooted in marketing science.
I name brands and design identities (including logos, brand mascots, taglines, colors, sonic logos, and other fluent devices).
Work...
2026 Super Bowl Ads - Winners and Losers
For anyone new here, I’m the founder of Woo Punch, a brand design studio rooted in marketing science.
I name brands and design identities (including logos, brand mascots, taglines, colors, sonic logos, and other fluent devices).
Let's...
Where "Meaning-Free Distinctiveness" Jumped the Shark
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For anyone new here, I’m the founder of Woo Punch, a brand design studio rooted in marketing science.
Currently seeking new design and naming projects.
Let's Talk
The Idea That Divided Marketing: Meani...
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Identity designer and brand namer. Currently accepting new projects.
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