Marcel's lab
Stef HamerlinckDiscover the secrets to building a brand in a generative AI world.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 227 | Founded | 4 years ago | Last Issue | 16 days ago |
| Active | |||||
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labmarcel.substack.comLatest Issues
What if the interface is a character?
Yesterday, OpenAI held its DevDay and launched Dots: always-on agents that work toward your goals around the clock, connected to more than 4,000 apps. That’s the tech highlight. Here’s the character bit: every Dot comes with its own 3D char...
What happens when cute becomes free?
The pile on my desk got out of hand this month, so let’s get going:
OpenAI shipped Images 2.5, which generates faster, renders cleaner, and most importantly holds a character’s identity across edits. Same face, same outfit, small local cha...
Why did a robot duck make a million dollars in six hours?
On August 27, Hugging Face put a $399 robot duck on pre-order. Six hours later, it had passed a million dollars in sales. Within 24 hours, $2.6 million. Within a week, more than 10,000 ducks and over $5 million.
Hugging Face is an AI infra...
Why is everyone launching a mascot right now?
The last 2 weeks, mascots just kept falling out of the sky. Crocs hatched a crocodile. Dolmio pulled its puppet family out of storage after a decade. A Stanley toolbox started talking. And the Wall Street Journal ran a whole piece on why ev...
Marcel has a show now
For the past months, this newsletter has been hammering one idea. Build the character. Own it. Give it a world and let people play with it.
At some point you have to eat your own cooking.
So: Marcel has a show now.
Introducing Charact...
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The writers behind this newsletter.
Exploring how generative AI is changing brand-building — with frameworks, lore, and a blue dog named Marcel.
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