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Transformation, Commerce and Coffee - By Brandon Rael

Brandon Rael

Sharing my perspectives and thought-provoking posts via Substack about the retail and consumer industries, business and digital commerce transformations, evolving consumer behaviors, transformation strategies, and how companies must evolve.

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Substack
PricingOnly free issuesPublishesMonthly
Issues27Founded3 years agoLast Issuea month ago
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brandonrael.substack.com
Artwork for Transformation, Commerce and Coffee

Latest Issues

The Best Ability is Availability

Hello again, it's Brandon 👋🏻.

With the summer upon us, it felt like a good time to reintroduce myself to my connections. While it’s not my typical post about business transformations, commerce, and AI innovations, I am thankful to have...

a month ago

The Man in the Arena

Knicks fans can finally exhale and celebrate! The wait is over, and we have a championship to celebrate in NYC after 53 years of waiting!

How could you not romanticize sports, and especially basketball in NYC, after Jalen Brunson’s legenda...

a month ago
3

With May Flowers Comes Hope, Prosperity and a Physical Retail Renaissance

Agentic AI remains at the forefront of every conversation on innovation and transformation strategies in the retail and commerce worlds. I am so thankful to have had a very thought-provoking discussion last week with the CommerceShop CEO, S...

2 months ago
2

Better Late Then Never - My Annual NRF Recap

The NRF 2026 was a clear reminder that retail transformation is not about technology for technology’s sake. Rather, it is about making progress with purpose, driven by passionate, determined, and dedicated retail professionals and accelerat...

6 months ago

Happy Holidays & Happy New Year

With the holiday season rapidly approaching, I wanted to take a moment to wish you and your families a wonderful time with your families and friends.

I hope you all take time to reflect, rejuvenate, and be present with your loved ones,...

7 months ago
2

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  • Brandon Rael

    Brandon Rael is a trusted advisor with significant strategy, operational improvement, profit optimization, technology, and organizational change experience across the retail, wholesale, and consumer industries.

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