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Brett’s Substack

Brett Bohannon

Field notes of my journey using AI within the Amazon Space, follow along.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues32Foundeda year agoLast Issue7 days ago
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Latest Issues

Your AI Agent Needs a Regression Suite, Not a Better Prompt

Most AI agents are built like prototypes.

Someone writes a prompt, connects a few tools, tests a handful of examples, and starts using the result. When something goes wrong, they adjust the prompt and try again.

Brett’s Substack is a read...

7 days ago
1

Your AI Agent Gave a Good Answer. Did It Run the Right Workflow?

Most AI demos stop one step too early.

A user asks a question.
The model produces a polished answer.
The answer sounds intelligent.
Everyone moves on.

That may be enough for a demo. It is not enough for an operating workflow.

When...

24 days ago

Helm Is Becoming a Workflow Library, Not a Dashboard

The next step for Helm is not one magic agent. It is a growing library of Amazon workflows that know their trigger, context, evidence sources, review states, and feedback loops.

Helm now has 20 workflows.

a month ago
Paid

Catalog CLI Is Becoming the Evidence Layer for Amazon Agents

The latest Catalog CLI improvements are not just features. They are pieces of an agent-native evidence layer: title readiness, live listing fetch, CLR diff, MCP tools, field masks, schemas....

Catalog CLI started from a very simple frustra...

a month ago
Paid

Amazon's 75-Character Title Change Is Exactly Why Agent Workflows Matter

Amazon has a title update coming that is going to create a lot of cleanup work for operators.

Starting July 27, 2026, Amazon says product titles in non-media categories should be 75 characters or less, including spaces. It also describes i...

a month ago

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