Design Proof
Daniela BolzmannI built a 7-figure Amazon creative agency working with 850+ brands. We've run 1,300+ split tests. I'm publishing everything we learned.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 2 months ago | Last Issue | 11 days ago |
| Active | |||||
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designproof.substack.comLatest Issues
I ran a brand I’ve used for five years through our new listing grader. It tied with its own knockoff.
We built a tool that grades an Amazon listing against our own library of 1,000+ shopper tests. I pointed it at a brand I love, put its closest lookalike beside it, and rebuilt the listing in the order
Last month, I went full nerd and did s...
Amazon Just Gave Every Brand Access to Data I’ve Only Seen Inside Their Certification Program
A new AI tool inside the Storefront builder is quietly handing out benchmark data Amazon used to keep behind closed doors.
Last month, I went full nerd and did something I’d been wanting to do for years. I used Claude to analyze 900+ PickF...
I asked a friend to roast three supplement bottles. He found the same mistake on all three.
Max Sigurdson-Scott (Selling From the Beach) on why ALL CAPS packaging text is quietly costing you the click, plus what our own testing says about it.
Last month, I went full nerd and did something I’d been wanting to do for years. I used...
They thought his couscous was a milk
Last month, I went full nerd and did something I’d been wanting to do for years.
Last month, I went full nerd and did something I’d been wanting to do for years. I used Claude to analyze 900+ PickFu split testing polls (now 1038+) from 34K...
Split testing puts you ahead of almost every brand on Amazon. It still won't catch this.
If you’re already split testing, you’re ahead of almost everyone. Here’s the check even testers skip.
Last month, I went full nerd and did something I’d been wanting to do for years. I used Claude to analyze 900+ PickFu split testing polls...
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I built a 7-figure Amazon creative agency working with 850+ brands. We’ve run 1,300+ split tests. I’m publishing everything we learn at mindfulgoods.co
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