I built a 7-figure Amazon creative agency working with 850+ brands. We've run 1,300+ split tests. I'm publishing everything we learned.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 months ago | Last Issue | 9 days ago |
| Active | |||||
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designproof.substack.comLatest Issues
Data-driven insights from our work in the Pet category
Our top tips for improving creatives if you have a pet brand.
This week Inaya and I recorded a video breaking down the 10 best storefronts in the pets category on Amazon that are inspiring our team at Mindful Goods right now.
Amazon still hasn’t added a disclaimer to your images. Avoid a $1,000 fee by using this free tool.
Over the last couple months I’ve been following (and writing about) the New York state law that requires brands to add a disclaimer if they’re using AI synthetic humans in their images.
Without compliance, brands can be charge a $1000...
Roundup: 3 Big Amazon changes in 6 weeks.
Maybe it’s because everyone was heads down on Prime Day, maybe it’s because none of it came with a press release, but I wanted to take a moment to recap three big-ish things that changed on Amazon in about six weeks.
I found out about all...
I put Amazon’s storefront AI and Claude in the same room. They disagreed, and that’s where the money was.
I’ve been digging client accounts to find out whether we should be chasing dwell time. I found a list of fixes that needed no design at all, and a step by step audit anyone can run.
I opened a client’s storefront last week with one questio...
The cool kids in every category are adopting this design trend.
The clinical, science-driven aesthetic started in beauty and it's showing up in pet and supplements now. Some of it is doing real work on conversion, one piece is not.
A couple months ago, I went full nerd and did something I’d been wantin...
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I built a 7-figure Amazon creative agency working with 850+ brands. We’ve run 1,300+ split tests. I’m publishing everything we learn at mindfulgoods.co
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