I built a 7-figure Amazon creative agency working with 850+ brands. We've run 1,300+ split tests. I'm publishing everything we learned.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 4 months ago | Last Issue | 8 days ago |
| Active | |||||
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designproof.substack.comLatest Issues
Why great ecommerce brands have bad Amazon listings.
And the six things they already do right on their own site.
Earlier this year, I went full nerd and did something I’d been wanting to do for years. I used Claude to analyze 900+ PickFu split testing polls (now 991) from 34,000 respondents...
A client just saw a 19% sales increase from one image.
Here is the method we used to get there.
A little context: Earlier this year, I went full nerd and did something I’d been wanting to do for years. I used Claude to analyze 900+ PickFu split testing polls (now 1038+) from 34K (now 38K+) res...
7 brands asked me why shoppers won’t pay more.
Everyone blames the main image.
A little context: Earlier this year, I went full nerd and did something I’d been wanting to do for years. I used Claude to analyze 900+ PickFu split testing polls (now 1038+) from 34K (now 38K+) respondents...
8 things that go wrong when you split test on Amazon
and why not one of them is a failure
Maybe it’s the confidence, maybe it’s the optimism, but almost nobody plans for their split test to go wrong, myself included. We all plan for the winner, right?
Our split testing process breaks most of the rules you have been taught
Hot Take: we ignore statistical significance
I was on a call last week and a client mentioned, kind of proudly, that he had tested his main image against 500 shoppers. Maybe 900, he wasn’t sure. A big number either way.
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I built a 7-figure Amazon creative agency working with 850+ brands. We’ve run 1,300+ split tests. I’m publishing everything we learn at mindfulgoods.co
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