Latest game industry trends and numbers.
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S&P Global Market Intelligence: The Gaming Market Will Grow to $229.1 Billion by 2030 - powered by Mellow
The Kagan team at S&P Global Market Intelligence prepared the forecast. The estimate covers only game content revenue and excludes advertising and hardware sales.
The Market
- According to S&P Global Market Intelligence, the gaming m...
AppsFlyer: Games Creative Trends in 2026 - powered by Mellow
AppsFlyer analyzed 1.2 million creative variations (video and static) across 1,400 apps. Any version of a creative counts as a separate variation: a different localization, color, word, or logo. AI tagged the creative content (tone, hook, C...
Games and Numbers (September 22 — October 6, 2026) - powered by Mellow
PC/Console games
- The Witcher 3: Wild Hunt remaster by CD PROJEKT RED set a new all-time peak on Steam: 137,724 concurrent players. The previous high of 103,329 players had stood since January 2020, when the Netflix series premiered....
Newzoo: F2P Games on PC and Console in 2026 - powered by Mellow
Newzoo uses data for PC, PlayStation, and Xbox across 37 markets (excluding China and India). Revenue data covers only the US, the UK, Germany, France, Spain, and Italy.
Newzoo splits all games into seven groups: F2P, premium live-service...
Singular: Trends in Mobile Game Marketing in Q2'26 - powered by Mellow
Singular’s report came out in Q3’26, but the data covers Q2’26.
The sample includes billions of dollars in ad spend, trillions of impressions, tens of billions of clicks, and billions of installs. Singular notes that the data is skewed tow...
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Authors
The writers behind this newsletter.
MY.GAMES Business Development Director | GameDev Reports Founder
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