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Elsewhere

Julia
Tens of paid subscribers

Elsewhere is about what happens after localization is solved: how ontologies, market intelligence and semantic governance shape the experience of users who live outside your home market.

Platform
Substack
PricingFreemiumPublishesDaily
Issues138Foundeda year agoLast Issue7 days ago
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Latest Issues

Grand, So: What Almost Ten Years of Irish Politeness Did to My Spanish

I. The goodbye that would not end

Picture a doorway in Cork. It is raining, obviously. I am on the outside of it, in a coat, with my keys in my hand, and I have been “leaving” for eleven minutes.

“Right so.”
“Right.”
“Grand.”
“Go...

7 days ago
5

Quick learnings on natural language understanding

NLU looks solved until you push on it. The failures cluster in predictable places, and knowing where they are is more useful than knowing the architectures.

  • Meaning isn’t in the words. Most of what a sentence “means” comes from context...
12 days ago
16
4

The Bomb and the Agent

I build on AI. I’ve spent two years telling localization people to stop being afraid and start reading the manual. But: there is a version of this that goes badly, and it doesn’t look like a robot with a red eye. It looks like three questio...

13 days ago
19
4

Spotify Portal: What It Is and How to Use It

Most people know Spotify as the app on their phone. Fewer know that its engineering team also open-sourced Backstage, the framework companies use to build internal developer portals. Spotify Portal is Spotify’s own managed, hosted version o...

15 days ago
15
2

This newsletter is now called Elsewhere

For two years this publication was The AI-Ready Localizer. Two of those words have stopped meaning anything, and the third describes a job that’s mostly done. So I’m renaming it.

Why “AI” has to go

Nobody says “electric lighting” anymo...

17 days ago
22
6

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  • Julia

    I show teams how to think about multilingual AI infrastructure.

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