Reletter
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Build To Scale

Zack Urlocker

Lessons learned in scaling $20b worth of B2B software companies

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues70Founded3 years agoLast Issue20 days ago
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Artwork for Build To Scale

Latest Issues

Is Your Startup Defensible?

In the ancient days of the software industry (e.g. pre LLM), your technical architecture and talent provided a competitive moat. If you had top-notch engineers building out new technology, you had a one or two year lead against the competit...

20 days ago
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1

Vibe Coding - Part Deux

I found last month’s vibe coding episode interesting and fun. I shared the article (and the video blackjack game!) with a few people and got good feedback.

As impressed as I was with ChatGPT and Codex, I’ve seen many founders dismiss AI a...

2 months ago
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Don't Bet Against Vibe Coding!

There’s no doubt that AI has improved more in the last three years than in the previous sixty-five. (Yes, AI has been around that long!) Anthropic, Google, OpenAI, Mistral and others have made huge strides in developing Large Language Model...

3 months ago
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Ch-Ch-Changes!

When you work in a startup, it can feel like you’re in a constant state of flux. If you’re in a high growth company (tripling or more year over year) it will feel like new company every six to nine months. You’ve got different customers, sa...

4 months ago
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Come Together!

As companies grow beyond the first couple of dozen employees, alignment often starts to fray—not because people aren’t committed, but because the implicit culture of the founding team no longer scales. New hires bring different backgrounds...

5 months ago
5

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  • Zack Urlocker

    I helped lead software companies to billion dollar exits 4 times: Duo Security, Zendesk, MySQL, Active Software --generating more than $20b in returns. I'm writing a book "Build To Scale" to help founders and executives scale their company.

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