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Dear Builders,

Nickey Skarstad

Musings from over 15 years building consumer products for some of the world's most beloved brands

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Substack
PricingOnly free issuesPublishesWeekly
Issues35Founded6 years agoLast Issuea year ago
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dearbuilders.com
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Latest Issues

Your AI Is too smart for normal people ☠️

👋🏻 Hi, it’s me Nickey Skarstad and welcome to Builders, where I break down what it actually takes to build products that people love (and actually use). No fluff, just hard-earned lessons.

Every time I use ChatGPT and select which model...

a year ago
10
2

If NOT friend, why friend shaped?

Hello, dear Builder! I've been thinking a lot lately about how the social platforms where I once connected with my real friends have morphed into something else entirely. When I scroll through Instagram, I'm not seeing updates from my colle...

a year ago
12
7

Get in loser, we're going SNARFing!

👋🏻 Hi, it’s me Nickey Skarstad and welcome to Builders, where I break down what it actually takes to build products that people love (and actually use). No fluff, just hard-earned lessons.

A few weeks ago, the CEO of Buzzfeed wrote...

a year ago
4
7

Date the models before you commit

👋🏻 Hi, it’s me Nickey Skarstad and welcome to Builders, where I break down what it actually takes to build products that people love (and actually use). No fluff, just hard-earned lessons.

As DeepSeek made a splash this week it got...

a year ago
5
1

Why every product is becoming a game

Late last year, I opened LinkedIn and found myself playing a new in-app puzzle game called Queens. A decade ago, this would've seemed absurd. Today, it feels inevitable.

Now, this isn't just another feature launch. It's a signal of where c...

a year ago
15
3

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  • Nickey Skarstad

    Product builder & writer w/14+ years experience shipping at some of the world's most beloved consumer brands: @etsy @airbnb @duolingo. Cool mom! She/her.

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