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STUDIO Notes by CCo.™

Caldeira Co.™

A Design & Branding Publication by Caldeira Co.™ — Chicago, Illinois

Platform
Substack
PricingFreemiumPublishesWeekly
Issues134Founded2 years agoLast Issue22 days ago
Active

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Artwork for STUDIO Notes by CCo.™

Latest Issues

Get to Know Caldeira Co.!

When I was growing up, Letterman’s top ten lists were the pinnacle of smart humor and dry wit. They were like memes before memes… that we printed out, faxed from office to office, and regurgitated poorly on the playground. They were inc...

22 days ago
11
4

The Future of STUDIO Notes.

When I launched my Substack nearly two years ago (can that be right???), I didn’t have any real goals in mind, other than to simply get a little better at writing. I used it as a way to keep myself accountable, get ideas out of my head,...

a month ago
6
2

Practice Makes Human.

There’s something happening these days in certain kinds of restaurants and stores where you and another human stand a few feet apart and agree to pretend the screen is doing the talking.

They’re… right… there. Close enough that I could...

a month ago
5

Give Presence.

If you ask AI to design you a logo it basically starts before you’ve even finished typing. No pause or follow-up question. No “wait, back up… say more about that.” It just goes — because it doesn’t need to know you. It isn’t designing f...

2 months ago
4

Develop Your Taste.

These days pretty much anyone can make something resembling a logo. My kids can make a logo before their mid-morning snack. Canva can hand ‘em a template that looks 75% professional-ish, and if they aren’t feeling it they can tap into A...

2 months ago
2

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  • Caldeira Co.™

    Designer & Creative Overthinker /// Founder of Caldeira Co.™ Branding & Design /// Small Business Junkie /// Proud Chicagoan /// Prouder Dad

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