Welcome to the niche world of sewing machines. It's bigger than you think.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 176 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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How did Baby Lock get its name?
How did Baby Lock get its name?
At least once a week, we get asked the same question about Baby Lock-- specifically, why on earth would a sewing machine company be called “Baby Lock” in the first place? How did Baby Lock get its name?
I...
FAMILY TREE ((UPDATED))
I. RIVALS
Two sewing machine retail and repair stores, both alike in dignity
(In Northern California, where we lay our scene). . . . . . . . . . . .
The Sewing Machine Shop is my father’s aptly named sewing machine business, located...
Pareto Principle Applied to Sewing Machines
In out repair department at The Sewing Machine Shop, around 80% of the machines we service come in for the same small set of issues— recurring, preventable problems that account for the majority of breakdowns. This idea that most sewing mac...
Fear & Loathing at Bernina University
A few weeks ago I travelled to New Orleans, Louisiana to attend Bernina University, Bernina’s annual conference for sewing machine dealerships.
It was a jam-packed event. New products were unveiled. There was news from the manufacturing f...
The Intersection Where Sewing Machines Meet Leveraged Buy Outs (LBOs)
Greetings everybody,
Over a year ago, I put out an article that touched on the history of a handful of popular European sewing machine manufacturers:
A theme throughout the article was that a lot of these European companies were sold in t...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sewing Machine Newsletter.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Where The Sewing Machine Newsletter ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 2.5k | Monthly Search Traffic | Top Keywords |
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| #152 |
Authors
The writers behind this newsletter.
I have been around sewing machines all my life, working both as a technician and a salesman. I plan on giving you tons of sewing machine content here on Substack and hope to grow the sewing machine community.
Education: BS Engineering SJSU 1986 Owner and Chief Technician 1987-Present The Sewing Machine Shop, Walnut Creek, CA. Approx 75,000 sewing machines sold and serviced to date
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