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The Sewing Machine Newsletter

Cale Schoenberg, Dan Schoenberg
Hundreds of paid subscribers

Welcome to the niche world of sewing machines. It's bigger than you think.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues173Founded3 years agoLast Issue6 days ago
Active

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Latest Issues

Fear & Loathing at Bernina University

A few weeks ago I travelled to New Orleans, Louisiana to attend Bernina University, Bernina’s annual conference for sewing machine dealerships.

It was a jam-packed event. New products were unveiled. There was news from the manufacturing f...

6 days ago
85
27

The Intersection Where Sewing Machines Meet Leveraged Buy Outs (LBOs)

Greetings everybody,

Over a year ago, I put out an article that touched on the history of a handful of popular European sewing machine manufacturers:

A theme throughout the article was that a lot of these European companies were sold in t...

17 days ago
65
12

How to Calculate the Power of a Sewing Machine

How Powerful Is a Sewing Machine?

Working at The Sewing Machine Shop, I get a very frequent question when customers compare different sewing machines: “Which machine is the most powerful?”

At first glance, it sounds like a simple quest...

a month ago
21
2

What it means when a sewing machine is "out of time"

What does it mean for a sewing machine to be out of time?

Understanding this concept is important because if your sewing machine is out of time, then you’ll likely need to take it to a trained sewing machine technician for a fix. On the ot...

a month ago
22
2

Mettler Sewing Machine Thread Investigation

In our niche world of sewing, one of my favorite companies is the thread manufacturer Mettler, a company founded in Switzerland back in 1883. They are my go-to thread recommendation because they make high quality thread for a wide variety o...

2 months ago
34
4

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Authors

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  • Cale Schoenberg

    I have been around sewing machines all my life, working both as a technician and a salesman. I plan on giving you tons of sewing machine content here on Substack and hope to grow the sewing machine community.

  • Dan Schoenberg

    Education: BS Engineering SJSU 1986 Owner and Chief Technician 1987-Present The Sewing Machine Shop, Walnut Creek, CA. Approx 75,000 sewing machines sold and serviced to date

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