California Rocks
Erik SteigenThoughts on several topics by a legal immigrant from Norway who's been residing in Los Angeles for several decades.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
californiarocks.substack.comLatest Issues
California Rocks moves to Reels & Riffs
Hello Everyone!
I started two separate newsletters / blogs on Substack in November 2024: California Rocks and Reels & Riffs. I am now coming to the realization that it makes more sense to focus on one, and expand the scope of one instead...
Technology Is Dead. Human Art Breathes Life.
Something doesn’t quite add up…
The same people who built the most powerful technology platforms in history are now obsessed with replicating something far less predictable: human creativity. Not supporting it; replacing it.
California ha...
They Came by Sea: How Norwegian Sailors Quietly Built Nordic Los Angeles
Norwegian sailors in the late 1800’s.
Boys Who Went to Sea
The Nordic story in California doesn’t begin in California.
It begins in Norway. With boys.
In the 1800’s, it was common for Norwegian boys to go to sea as young as 14 or 15...
California Builds the Future. The Nordics Make Sure It Works.
Artemis II launched on April 1, 2026. Photo: NASA
As the Artemis II mission has carried humans around the Moon and further into deep space than anyone has ever traveled, the spotlight is firmly on NASA, American innovation, and the spectac...
What California Can Learn from Nicolai Tangen
NBIM’s CEO, Nicolai Tangen. Photo: Nina E. Rangøy.
In California, we celebrate founders. In Norway, we celebrate fiduciaries.
This is not a cultural footnote; it’s a philosophical divide.
Recently, a LinkedIn post circulated summarizing...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for California Rocks.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
A California-loving, LA-based Norwegian exploring music, film/TV, business and Nordic creativity through a Hollywood lens.
Frequently Asked Questions
How can I access the email archive for California Rocks?
You can find recent issues that have been published by California Rocks on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does California Rocks have?
To see how many people subscribe to California Rocks, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in California Rocks?
Newsletter advertising can be extremely effective when it's done right. Before you pitch California Rocks as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like California Rocks?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact California Rocks using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to California Rocks?
Scroll up to where it says Related Newsletters to see other publications like California Rocks. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact California Rocks?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.