Cardinal Insights
Chris Cardinal, AWM Financial | CrawfordPlain-English financial education and weekly market insights for real people building wealth, not Wall Street. From Chris Cardinal, a fee-only fiduciary financial planner specializing in equity compensation.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 6 months ago | Last Issue | 8 days ago |
| Active | |||||
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cardinalwealthmanagement.substack.c...Latest Issues
Cardinal Insights │Weekly Market Update
Federal debt crossed $40 trillion and long-bond yields hit a 19-year high. Why the bond market was the week's main character. Week Ending August 22, 2026
This Week’s Story
529 Plans: Saving for a Kid’s Education Without Overthinking It
If you have kids (or plan to) and the cost of college gives you a low-grade sense of dread, you’re not alone, and you’re not wrong to feel it. The good news: there’s a straightforward, tax-advantaged account built for exactly this problem....
Cardinal Insights │Weekly Market Update
Consumer sentiment sank to 51 and the market hit a record the same week. Why cooler inflation drove the rally. Week Ending August 15, 2026
This Week’s Story
Your 401(k), Explained in Plain English
The 401(k) might be the most common retirement account in America and one of the least understood. Millions of people contribute to one every payday and couldn’t tell you how the match works, what their money is invested in, or what happens...
Cardinal Insights │Weekly Market Update
This Week’s Story
The economy lost jobs in July and the stock market threw a party. That is not a typo. Employers cut 23,000 positions in a month where economists had expected roughly 83,000 new ones and stocks answered by posting thei...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cardinal Insights .
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Fee-only, fiduciary financial planner in McKinney, TX. I help families, professionals & business owners build wealth, not just manage it. Specializing in equity comp (RSUs, ESPPs, ESOPs). Market insights & plain-English education for real people.
Hi \ud83d\udc4b I’m Crawford, a 19-year-old finance major at UNC Charlotte, SMIF analyst and future financial planner. I write about the power of compounding in your portfolio and more importantly, your habits, through my own experiences (and mistakes!)
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