Cardinal Insights
Chris Cardinal, AWM Financial | CrawfordPlain-English financial education and weekly market insights for real people building wealth, not Wall Street. From Chris Cardinal, a fee-only fiduciary financial planner specializing in equity compensation.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 5 months ago | Last Issue | 33 hours ago |
| Active | |||||
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cardinalwealthmanagement.substack.c...Latest Issues
Cardinal Insights │Weekly Market Update
This Week’s Story
The economy lost jobs in July and the stock market threw a party. That is not a typo. Employers cut 23,000 positions in a month where economists had expected roughly 83,000 new ones and stocks answered by posting thei...
Your Brain Is Wired to Spend. Here’s How to Work With It.
Before I was a financial planner and investment advisor, I was a counselor who treated substance use disorders. A lot of that work wasn’t about willpower or lectures, it was about education. I spent hours helping people understand the machi...
The Credit Score You're Staring At Isn't the One They Use
This is one half of a conversation. My collaborator on this, Crawford, is a 19-year-old finance major at UNC Charlotte. He’s a student-managed investment fund analyst and a future financial planner who writes the AWM Financial Newsletter. C...
Cardinal Insights │Weekly Market Update
Week Ending August 1, 2026
This Week’s Story
Cardinal Insights│Weekly Market Update
Intel posted its fastest growth since 2011. Alphabet grew 24% and both sold off. Why a market full of earnings beats had a bad week. Week Ending July 25, 2026
This Week's Story
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cardinal Insights .
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Fee-only, fiduciary financial planner in McKinney, TX. I help families, professionals & business owners build wealth, not just manage it. Specializing in equity comp (RSUs, ESPPs, ESOPs). Market insights & plain-English education for real people.
Hi \ud83d\udc4b I’m Crawford, a 19-year-old finance major at UNC Charlotte, SMIF analyst and future financial planner. I write about the power of compounding in your portfolio and more importantly, your habits, through my own experiences (and mistakes!)
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