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Plain-English financial education and weekly market insights for real people building wealth, not Wall Street. From Chris Cardinal, a fee-only fiduciary financial planner specializing in equity compensation.

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PricingFreemiumPublishesTwice weekly
Issues47Founded7 months agoLast Issue3 days ago
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Latest Issues

Cardinal Insights │Weekly Market Update

For the first time in three years, the Fed raised rates instead of cutting. What the hike means for your money and duration risk. Week Ending September 19, 2026

This Week’s Story

3 days ago
3
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Where to Put Your Money, In What Order

If you’ve ever frozen up trying to decide what to do with an extra $200, pay down the credit card, add to savings, bump up the 401(k), start investing, you’ve run into one of the most common and most paralyzing questions in all of personal...

8 days ago
3

Cardinal Insights │Weekly Market Update

Oil spiked 9% on Mideast war and diesel jumped 24%, yet core inflation hit a four-year low. Why the Fed may hike this month. Week Ending September 12, 2026

This Week's Story

10 days ago
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Cardinal Insights │Weekly Market Update

A blockbuster jobs report sent stocks lower and Tesla's robotaxi launch flopped. Why "good news is bad news" is back. Week Ending September 5, 2026

This Week’s Story

17 days ago
4
Paid

The HSA: The Most Underused Account in America

If you have a Health Savings Account and you’re using it like a debit card at the pharmacy, you’re sleeping on one of the best tax breaks in the entire code and treating it like loose change. The HSA is quietly the most tax-advantaged accou...

21 days ago
5
5

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Authors

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  • Chris Cardinal

    Fee-only, fiduciary financial planner in McKinney, TX. I help families, professionals & business owners build wealth, not just manage it. Specializing in equity comp (RSUs, ESPPs, ESOPs). Market insights & plain-English education for real people.

  • AWM Financial | Crawford

    Hi \ud83d\udc4b I’m Crawford, a 19-year-old finance major at UNC Charlotte, SMIF analyst and future financial planner. I write about the power of compounding in your portfolio and more importantly, your habits, through my own experiences (and mistakes!)

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