Cardinal Insights
Chris Cardinal, Crawford | AWM FinancialPlain-English financial education and weekly market insights for real people building wealth, not Wall Street. From Chris Cardinal, a fee-only fiduciary financial planner specializing in equity compensation.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 54 | Founded | 8 months ago | Last Issue | 4 days ago |
| Active | |||||
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cardinalwealthmanagement.substack.c...Latest Issues
Cardinal Insights │Weekly Market Update
A 5.24% yield barely fazed stocks this week. The real story: Money fled chips for utilities and staples as leadership changed hands. Week Ending October 10, 2026
This Week's Story
Why You Know Exactly What to Do And Still Haven’t Done It
You know you should be saving more. You know you need a will. You know that credit card should be gone by now. You’ve known for months, maybe years.
And you still haven’t done it.
Here’s the honest answer first: that gap between knowing a...
Cardinal Insights │Weekly Market Update
Week Ending October 3, 2026
This Week’s Story
How to Judge a Portfolio: Alpha, Beta, and the Sharpe Ratio
In Part 1, we built a portfolio using the ideas behind Modern Portfolio Theory. Now comes the question that theory sets up but doesn’t answer on its own: once you’ve got a portfolio, how do you tell whether it’s actually any good?
“It went...
Cardinal Insights │Weekly Market Update
Meta dropped a bombshell AI agent that lifted tech. Why a market near its highs and a squeezed consumer are the same story. Week Ending September 26, 2026
This Week’s Story
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cardinal Insights .
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Fee-only, fiduciary financial planner in McKinney, TX. I help families, professionals & business owners build wealth, not just manage it. Specializing in equity comp (RSUs, ESPPs, ESOPs). Market insights & plain-English education for real people.
Hi \ud83d\udc4b I’m Crawford, a 19-year-old finance major at UNC Charlotte, SMIF analyst and future financial planner. I write about the power of compounding in your portfolio and more importantly, your habits, through my own experiences (and mistakes!)
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