The 100 by Chae O'brien
Chaenara O'Brien, Andy Roy, Julie KelleyThe 100 is a frank perspective for any executive, in any industry, who wants to understand how B2B buyers actually make decisions, not how we wish they would.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Subscribers | Read | chaeobrien.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
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It’s been a minute since I’ve written but after being interviewed on Jane Serra’s Women in B2B Marketing podcast a couple months back, I’ve had some awesome convos continue in my LinkedIn DMs from marketing and sales leaders who listened to...
Buying committees and LLMs: the two audience groups that matter today
One day, I will stick to publishing every week (probably when I’m not juggling my son’s pre-k winter break and his siblings’ colds 😅). Till then, I’m happy you’re still choosing to join me by reading The 100.
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Today marks the Lunar New Year of the Wood Snake, and I've been sitting with an interesting parallel. In Chinese zodiac, this year represents wisdom and transformation, a time when old patterns give way to new understanding. Fitting, as I'v...
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Authors
The writers behind this newsletter.
Intrigued by the BS that plagues B2B (and here to debunk it). I study why audiences trust what they trust. Subscribe for weekly insights on digital behavior patterns, trending research and modern B2B practices.
Technology leader, AI software expert and innovation strategist.
\ud83e\udde0The bottom line: Never underestimate the power of women - and the way that we choose to spend our money. In 2024, the question all brands should be asking themselves: Are we elevating what is powerfully effective for our brand?
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