Creator Weekly
Simon Kearney, Jeko Reza, Tim ColmanCreator economy news
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 132 | Subscribers | Read | click2view.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
🕺 Creator-generated content building brand vibes
Social storytelling these days is less about telling a story but creating an impression - the “vibe” as we describe in item two below. As creators, we think in assets and outputs but we should think of our output as a flow (a feed). The fee...
💰 Creators break the bank (finally)
Last year, Publicis Group’s CEO Arthur Sadoun started talking about creators as a channel in themselves. He thinks the emergence and growth of the creator economy is part of a changing marketing role in brands. Basically the modern marketer...
🧐 How big can the creator economy get?
Taylor Lorenz, in her book Extremely Online, pointed out that after speaking to many early creators, that despite online success they still hankered for mainstream success. The distinction is becoming anachronistic now - like it did in news...
🔮 The future of the creator economy
The future of the creator economy looks increasingly secure but that doesn’t mean you should be complacent - change is always afoot. Which is why creators continue to hedge their bets against platform risk - control what you can control. Be...
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Authors
The writers behind this newsletter.
CEO at Click2View
Sometimes I write reviews in letterboxd @jackfrux
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