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Coco Mocoe

Coco Mocoe

The place to talk trends, marketing and pop culture!

Platform
Substack
PricingFreemium
PublishesTwice weeklyIssues164
SubscribersRead cocomocoe.substack.com

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#238
Substack
/Culture(Paid)

Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Brilliant Branding of Tate McRae

What can we learn from the branding of Tate McRae and the roll-out of her "So Close To What" album?

11 days ago
6
2
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How to Become the Most In-Demand Creator in Your Niche Using the "Curiosity Queue" Effect 🪄

From trendy restaurants to "it girls", they all use a phenomenon known as the "curiosity que" to drum up hype. But what is it and how can you use it, no matter your niche?

14 days ago
29
1
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How Addison Rae Quit TikTok & Became a Pop Star

This is what I refer to as the "rubber band method" in marketing. Here's how you can apply it to yourself.

18 days ago
9
1
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The biggest Substacker of 2025 hasn't started posting yet. Here's what I think they will do that will blow them up.

Substack is hitting a tipping point the way TikTok did in 2019. But the biggest TikTokers didn't come until 2-3 years later. We are reaching that window for Substack.

21 days ago
50
1
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Authors

The writers behind this newsletter.

  • Coco Mocoe

    "never an expert but learning along the way"

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