Spirits Market Insights to aid decision making
| Platform |  | Pricing | Only paid issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 148 | Founded | 4 years ago | Last Issue | 2 days ago |
| Active | |||||
Read this Newsletter
commercialspiritsintelligence.subst...Latest Issues
The Current Saviour of Scotch Whisky – the dynamics of bulk Scotch whisky exports!
Commercial Spirits Intelligence No 147.
In this article we wanted to examine the details of bulk whisky exports using the most recent Q1 export values as a frame to show how important this area has become for the industry. Without the volu...
Cause for Cautious Optimism? – Q1 Scotch Whisky Export Data
Commercial Spirits Intelligence No. 146
In this article we review the most recent data for Q1 2026 Scotch whisky exports. In this way we can see how things have progressed versus similar periods in the last 20 years. The Q1 export numbers...
The Famous Five & American Distribution Woes
Commercial Spirits Intelligence 145
This newsletter is a collaboration between Duncan McFadzean and Martin Purvis. In this newsletter we leverage our experience, contacts and market intel to provide meaningful analysis that speaks to relev...
What have US tariffs really cost the Scotch Whisky industry?
Commercial Spirits Intelligence No 144
Given the recent news on the removal of US tariffs on Scotch whisky, we wanted to see how they have impacted exports to the US since their reintroduction in April 2025. In a world of many factors it i...
All about the people: Revenue per Employee in the Whisky Industry
Commercial Spirits Intelligence No. 143
I have been thinking about this for a while and following deep and meaningful discussions with a customer and good friend (you know who you are!), I decided to put pen to paper. For whisky businesses...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Commercial Spirits Intelligence.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #134 |
Authors
The writers behind this newsletter.
Duncan joined Noble & Co in 2011 and is CEO and Head of Food & Drink, leading on the many spirits & beer transactions the advisory firm has worked on in the last 14 years. He spent a decade in London working as an equity research analyst.
Commercial Whisky Guy
Frequently Asked Questions
How can I access the email archive for Commercial Spirits Intelligence?
You can find recent issues that have been published by Commercial Spirits Intelligence on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Commercial Spirits Intelligence have?
To see how many people subscribe to Commercial Spirits Intelligence, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Commercial Spirits Intelligence?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Commercial Spirits Intelligence as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Commercial Spirits Intelligence?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Commercial Spirits Intelligence using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Commercial Spirits Intelligence?
Scroll up to where it says Related Newsletters to see other publications like Commercial Spirits Intelligence. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Commercial Spirits Intelligence?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.