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Artwork for Rum Wonk

Rum Wonk

Matt Pietrek

Deep Rum Dives. Always free. Use the "Just Show Me" link below.

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Substack
PricingOnly free issuesPublishesWeekly
Issues109SubscribersRead rumwonk.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Appleton Estate Rum: How the Brand Began

When we look at how rum is marketed, we often see brand “founding” dates several centuries in the past. To wit:

19 days ago
11
2

Parting the Fogg: Mister Fogg Navy Rum — Your Questions Answered

As Planteray’s Mister Fogg Navy Rum, Sail N° 2 reaches store shelves, I’ve seen a wave of questions about what it is, how it relates to Sail N° 1, and how closely it tracks historical Royal Navy rum. While I don’t work for Planteray, my res...

2 months ago
14
7

Rum Wonk 2025 Wrapped - Top Five Stories, and Five You May Have Missed

The end of 2025 marks my 12th year as a spirits and drinks writer. As each year ends, I review which stories received the most responses, which were my sentimental favorites, and a few stats—I’m a techie/engineer at heart, after all.

2 months ago
7
0

How a Rum Obsession Turned into a Publishing Business

Many of my posts here go into “how the sausage is made” topics. This time, I’m turning the camera around to take you behind the scenes of Wonk Press, the independent publisher I started with Carrie Smith (aka Mrs. Wonk). In 2016, I had a vi...

2 months ago
8
3

Authors

The writers behind this newsletter.

  • Matt Pietrek

    Spirits writer, educator, historian and consultant focusing on rum. Author of the Spirited Award-winning Modern Caribbean Rum and Community Envoy for the West indies Rums and Spirits Producers' Association.

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