Community Catalysts
Sara WilsonSara Wilson breaks down the community-powered™ strategies that transform Gen Z audiences into brand loyalists. Get up-to-the-minute case studies, immediately actionable insights, and profiles of the organic communities driving growth today.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 219 | Founded | 9 months ago | Last Issue | 6 days ago |
| Active | |||||
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communitycatalysts.substack.comLatest Issues
Most Brands Are Misunderstanding Fandom
What Billie Eilish in 3D taught me about identity, belonging, and the future of loyalty
Have you ever cried with 3D glasses on?
Your most engaged audience might hate you
Some of the most vocal fans aren’t fans at all. They’re anti-fans.
New data from CivicScience found that more than half of American adults regularly consume media specifically to root against, criticize, or mock someone or something—for...
Inside Goop Kitchen's Community-Powered NYC Playbook
Why local fluency is becoming the most powerful competitive advantage in marketing—and how to build it
Once upon a time, the most coveted media placement was a Times Square billboard, a homepage takeover, or a Super Bowl spot.
You may be in the room, but are you wanted there?
“Hi Grindr, it’s mother.”
That's Madonna—in a voice memo that played when you clicked into her profile on Grindr, the gay dating and social app, last month.
Nestled right in the app's grid of nearby users was the Queen of Pop herself....
The Gen Z women giving personal tech a makeover
This isn't a trend. It's a new expectation of technology—and a blind spot for most brands
“This video doesn’t align with the vision of the device”
Key Facts
Audience Metrics
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help brands build community-powered™ strategies for attention, relevance, and loyalty with Gen Z. Previously, I coined "digital campfires" in Harvard Business Review and led partnerships at Instagram.
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