Sara Wilson breaks down the community-powered™ strategies that transform Gen Z audiences into brand loyalists. Get up-to-the-minute case studies, immediately actionable insights, and profiles of the organic communities driving growth today.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 255 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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communitycatalysts.substack.comLatest Issues
Hosting Is Now a Luxury Good
If you spent any time online this week, someone probably sent you ’s essay “You Are No Longer Invited to Dinner.”
The headline stat is brutal.
The share of Americans who host friends or family at home at least once a month has fallen...
How Fans Turn Obsession Into Growth
What fan edits can teach brands about earning devotion that spreads itself
I watched exactly 15 minutes of The Pitt—HBO Max’s Emmy-winning medical drama that follows the chaos inside an emergency room shift in real time—before I had to tur...
How Claire's Found Its Fangirls
Inside a decades-old retailer's community-powered turnaround—a blueprint for any brand ready to inspire devotion
This is the most complete case study I’ve shared of what community-powered thinking looks like inside a big business, and this...
The Community Rewriting Retirement for Gen Z
Gen Z has a new fixation: saving for retirement.
You read that right.
But this isn’t retirement as we’ve traditionally understood it.
By most measures, traditional retirement saving remains fairly far down Gen Z’s financial priority...
How Gaming Trained a Generation to Expect Participation
What Twitch reveals about where audience behavior is headed—and why brands can't afford to look away any longer
Once upon a time, our media asked relatively little of us.
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Authors
The writers behind this newsletter.
I help brands build community-powered™ strategies for attention, relevance, and loyalty with Gen Z. Previously, I coined "digital campfires" in Harvard Business Review and led partnerships at Instagram.
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