Reletter
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L'Expert du Marketing B2B

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues509Founded5 years agoLast Issue4 days ago
Active
Language
French

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Latest Issues

Vos indicateurs de satisfaction indiquent que votre expérience client fait du sur place ?

La solution est sans doute de travailler l’expérience collaborateur !

C'est le point de vue de Ludovic LEGENDART du cabinet GREEN Conseil.

Et en effet, malgré ses investissements massifs en IA, en selfcare..., le quotidien des con...

4 days ago

Comment agir concrètement sur sa relation client grâce à la data et pas juste suivre des indicateurs ?

C’est la question que j’ai posée à Patrice Bouyssou, Responsable Service Clients & Centre de Contacts.

Beaucoup d’entreprises suivent des indicateurs comme le taux de décroché, SLA, délai moyen de traitement, la productivité...

Ce...

5 days ago

Ca existe des clients (vraiment) contents suite à un appel avec un callbot ?

Selon l'étude Elu Service Client de l'Année, c'est 50% de clients contents en 2025... soit 1 client sur deux qui ne seraient pas contents !

Pourtant, chez certains clients, il y a une vraie satisfaction sur l'usage de l'IA par exemple...

6 days ago

3 fonctions "magiques" de Canva qui font gagner des heures.

J'ai eu le plaisir d'interviewer Mounir MOUSTAHLAF, auteur du livre “Créez avec Canva, boostez vos visuels avec les IA” (https://amzn.to/4b9HRJM).

Il m'a présenté une dizaine de trucs et astuces pour Canva dans ce dossier 👉 https://ln...

7 days ago

Le cold mailing ça marche encore ?

La réponse est NON... quand c'est mal fait, c'est-à-dire un email de masse en essayant de vendre son produit ou de caler un RDV.

Le succès d’une campagne se joue à 80 % avant l’envoi.

Si vous ciblez mal, le meilleur texte du monde...

8 days ago

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