Reletter
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Content Ideas

Tabitha Whiting

One standout B2B content marketing example each edition – unique, smart, inspirational ideas for your content swipe file.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues34Founded2 years agoLast Issue7 days ago
Active

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contentideas.substack.com
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Latest Issues

When acquiring a podcast is your content marketing move: Syntax by Sentry

Hey content friends,

Sponsors don’t usually end up owning the thing they’re sponsoring.

But that’s exactly what happened in this edition’s content example – a company that had been paying for ad slots for years eventually asked if they co...

7 days ago
1

Content’s job got bigger. Our paychecks didn’t.

Hey content friends,

The “storytelling” role is back, baby.

From Vanta’s Head of Storytelling to Clay’s Head of Narratives, to Sequel’s role simply just titled ‘Storyteller’ – the word ‘storytelling’ is popping up left, right, and centre...

21 days ago
7
3

When a productivity tool goes viral for office skits: ClickUp Comedy

Hey content friends,

I’ll be honest, the first time I saw a ClickUp Comedy skit pop up on Instagram, it made me wince a little.

Office humour skits by a B2B brand aren’t really my cup of tea, especially when I’m off-the-clock.

But, it’s...

a month ago
2

The B2B podcast that feels more like a 90s advice column for content marketers


Brought to you by:


Hey content friends,

Sometimes it feels like everyone has a podcast.

Especially in B2B world – there are so many samey podcasts about startup growth strategy with clean white studio backgrounds and carefu...

2 months ago
7
3

The B2B publication that hit 1.5M monthly readers in 3 months

Hey content friends,

SEO traffic is down. Google is answering questions so people don’t have to click anywhere to get them. LinkedIn reach is more unpredictable than ever.

If your content distribution relies on rented channels, the ground...

2 months ago
5

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  • Tabitha Whiting

    High-impact content for high-impact startups. Content strategist, writer, advisor. Based in Hebden Bridge. Probably up a hill, at a gig, or knitting with a cat in-lap.

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