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Content Ideas

Tabitha Whiting

One standout B2B content marketing example each edition – unique, smart, inspirational ideas for your content swipe file.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues32Founded2 years agoLast Issue13 days ago
Active

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contentideas.substack.com
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Latest Issues

When a productivity tool goes viral for office skits: ClickUp Comedy

Hey content friends,

I’ll be honest, the first time I saw a ClickUp Comedy skit pop up on Instagram, it made me wince a little.

Office humour skits by a B2B brand aren’t really my cup of tea, especially when I’m off-the-clock.

But, it’s...

13 days ago
2

The B2B podcast that feels more like a 90s advice column for content marketers


Brought to you by:


Hey content friends,

Sometimes it feels like everyone has a podcast.

Especially in B2B world – there are so many samey podcasts about startup growth strategy with clean white studio backgrounds and carefu...

a month ago
7
3

The B2B publication that hit 1.5M monthly readers in 3 months

Hey content friends,

SEO traffic is down. Google is answering questions so people don’t have to click anywhere to get them. LinkedIn reach is more unpredictable than ever.

If your content distribution relies on rented channels, the ground...

a month ago
5

Why your content audit should be a discipline, not a one-off (+ free content audit template)

Content people love the new and shiny.

There’s always a new topic to cover, a new format to try, a new campaign to run – the backlog of ideas is never-ending and the calendar is always filling up with what’s next.

But if you’re only ever...

2 months ago
3

When B2B marketing feels like finding your old Game Boy at the back of a drawer: Qwilr Quest

Hey content friends,

Earlier this year, sales proposal software company Qwilr launched a game.

Not as part of their product, just a fun, 8-bit arcade game that pulls in your LinkedIn profile and turns your career history into a playable q...

2 months ago
2

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  • Tabitha Whiting

    High-impact content for high-impact startups. Content strategist, writer, advisor. Based in Hebden Bridge. Probably up a hill, at a gig, or knitting with a cat in-lap.

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