Content Ideas
Tabitha WhitingOne standout B2B content marketing example each edition – unique, smart, inspirational ideas for your content swipe file.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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contentideas.substack.comLatest Issues
Why every content decision is a brand decision
Most companies treat brand and content as sequential.
You define the brand first – the positioning, the values, the tone of voice guidelines – and then content executes against it.
Brand is the strategy. Content is an output.
But, in rea...
When publishing everyone’s salary builds your brand: Buffer’s salary transparency content
Hey content friends,
Walk through most B2B company blogs and you’ll find content about their product, their industry, their space – social media tips, scheduling best practices, analytics guides.
Buffer has all that.
But their most memor...
How to build a content marketing plan that ties strategy to output (+ free template)
You know that feeling when you look through your (very full) content calendar, and realise it’s a mish-mash of things that don’t quite ladder up to the content strategy you painstakingly put together?
Yeah, me too.
It’s easy to end up the...
When your product becomes your content library: Lovable’s Discover page
Hey content friends,
Most B2B brands create content about their product.
Lovable lets their users’ creations become the content instead.
Their Discover page isn’t a traditional resource centre or blog. It’s a curated gallery of real apps...
When product education becomes a career development plan: Clay University
Hey content friends,
I don’t usually cover product-focused content in this newsletter.
My brain gravitates towards brand campaigns and creative thinking – the content that builds authority through storytelling rather than walking people t...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
High-impact content for high-impact startups. Content strategist, writer, advisor. Based in Hebden Bridge. Probably up a hill, at a gig, or knitting with a cat in-lap.
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