Content Ideas
Tabitha WhitingOne standout B2B content marketing example each edition – unique, smart, inspirational ideas for your content swipe file.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 2 years ago | Last Issue | 15 days ago |
| Active | |||||
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contentideas.substack.comLatest Issues
How to build a content marketing plan that ties strategy to output (+ free template)
You know that feeling when you look through your (very full) content calendar, and realise it’s a mish-mash of things that don’t quite ladder up to the content strategy you painstakingly put together?
Yeah, me too.
It’s easy to end up the...
When your product becomes your content library: Lovable’s Discover page
Hey content friends,
Most B2B brands create content about their product.
Lovable lets their users’ creations become the content instead.
Their Discover page isn’t a traditional resource centre or blog. It’s a curated gallery of real apps...
When product education becomes a career development plan: Clay University
Hey content friends,
I don’t usually cover product-focused content in this newsletter.
My brain gravitates towards brand campaigns and creative thinking – the content that builds authority through storytelling rather than walking people t...
When a file transfer company becomes a patron of the arts: WePresent by WeTransfer
Hey content friends,
What if your content marketing had absolutely nothing to do with your product?
Most brands would never dare.
But this edition I’m covering a content example I’ve admired for years because it’s bold, ambitious, and sh...
The case for building a recurring content series
In content, there’s always another idea to try.
“I have a great concept for a podcast.” “I think we should be testing out this new social media platform.” “What if we did a quarterly survey report?” “Here’s another topic to put on the back...
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Authors
The writers behind this newsletter.
High-impact content for high-impact startups. Content strategist, writer, advisor. Based in Hebden Bridge. Probably up a hill, at a gig, or knitting with a cat in-lap.
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