Content Ideas
Tabitha WhitingOne standout B2B content marketing example each edition – unique, smart, inspirational ideas for your content swipe file.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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contentideas.substack.comLatest Issues
Yonder’s nosiest blog post
Hey content friends,
Not every company blog contains their customers’ spending habits.
Yonder’s does.
You can find out that a fintech content lead earns £80-90k a year, that someone would spend £263 on their birthday dinner again without...
Your audience is already telling you what to publish
Hey content friends,
Full disclosure: I normally pick these examples with an outsider’s eye. This time, I’m using the insider eye, and sharing a content play I’ve been running myself at Ravio.
At Ravo we’ve been running a monthly data ins...
Why audience research should live outside of your content strategy doc
You do the audience research.
Interview a few customers. Listen to a bunch of sales calls. Sleuth Reddit, LinkedIn, and all the other channels your ICP hangs out on to see what they’re chatting about.
Write it all up – the personas we’re...
When your product becomes your research department: Gong Labs
Hey content friends,
Often when B2B companies launch an “original research” report it’s the same move: survey a hundred people, massage the stats to ‘prove’ that the brand’s product is the magic silver bullet answer to everything, wrap it...
When acquiring a podcast is your content marketing move: Syntax by Sentry
Hey content friends,
Sponsors don’t usually end up owning the thing they’re sponsoring.
But that’s exactly what happened in this edition’s content example – a company that had been paying for ad slots for years eventually asked if they co...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Content Ideas.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
High-impact content for high-impact startups. Content strategist, writer, advisor. Based in Hebden Bridge. Probably up a hill, at a gig, or knitting with a cat in-lap.
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