Le Journal Marketing de Karine
Karine AbbouJournal d'une marketeuse française aux Etat-unis. Je partage ici tout ce que je pratique, teste et apprend du marketing par l'intelligence artificielle (l'IA Marketing) et de l'AI Search.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Subscribers | Read | karineabbou.substack.com |
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Latest Issues
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[Hors-Série] Ma keynote au SEO Square : le récap complet, vidéo, les sources… et un contenu bonus 🎁
Pendant des années, nous, marketeurs, avons créé du contenu pour qu’il soit lu par nos clients potentiels. Aujourd’hui, on crée du contenu pour qu’il soit cité par l’IA — qui va répondre à notre place et (si on fait bien notre job) nous rec...
Création de Contenu à l'Ère de l'IA : Valeur, Formats et Stratégies
Mon objectif lors de cette keynote était de vous apporter des éléments de réponse aux questions suivantes :
[📊] L'état du Zero-click Search au 1er Trimestre 2025 (Part. 1)
L’émergence des moteurs de recherche IA comme Search GPT d’OpenAI et de Perplexity a complètement changé notre rapport à l’information: comment on cherche, interagit et consomme l’information.
[🤬] Mes 2 coups de gueule IA + Marketing du mois
## 🟣 La Commission inflige une amende de 2,95 milliards d'euros à Google pour pratiques abusives dans les technologies de la publicité en ligne.
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Authors
The writers behind this newsletter.
I am a (French) marketing addict, content marketer, entrepreneur, host of the "Marketing Leaders" show, author and co-author of 2 marketing books (in French & in English).
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