Explorations IA
Marie RobinMes tests et découvertes pour mettre l'IA générative au service des départements marketing (production de contenus, opérations quotidiennes, levier business)
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 2 years ago | Last Issue | 20 days ago |
| Active | Language |  French | |||
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marierobin.substack.comLatest Issues
Votre plateforme de marque nourrit mal vos IA
La plupart des marques et des agences nourrissent aujourd’hui leurs assistants IA avec un bon vieux PDF de plateforme de marque. Cinquante pages, quinze mots clés pesés au trébuchet, des règles d’expression jamais exhaustives pour les douze...
Adobe Summit 2026: ce qu'il fallait retenir pour Fred Cavazza !
Pour approfondir le sujet, je vous propose de parcourir mon compte rendu en images de ce que j’ai retenu des annonces et démos du 20 avril 2026, et des interviews que j’ai pu mener des leads du sujet chez WPP, Dentsu et DEPT.
Lisez mon ar...
Adobe Summit 2026 : l’ère agentique redessine la frontière agence-annonceur
Après leur édition 2025, on avait découvert ensemble leurs nouveaux outils au service des marketers: l’AI assistant pour planifier des campagnes en langage naturel, Firefly Services pour produire des variations en masse, GenStudio pour opti...
J’ai construit mon deuxième cerveau pour mieux travailler avec l'IA et ça change tout
J’ai fait un peu de teasing dans mes précédents contenus sur l’usage game changer qu’on peut faire de Claude avec les Skills, les MCP (branchements à Make, Notion, Fireflies, Slack, Drive...) et Cowork. Vous m’avez demandé d’en dire plus, a...
ITW agence AI-native : quand un growth marketer de 30 ans fait le boulot de 10 personnes
Son agence B2B fournit des prestations de gestion de campagnes d'influence et social media pour une clientèle plutot tech.. et l'IA ne lui fera pas baisser ses prix !
Avec Alexy on s’est croisés il y a quelques années, quand il montait son...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Sharing real Generative AI use cases and practical tips for small marketing teams and agencies willing to make the best of it.
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