Explorations IA
Marie Robin, Sonia Requillart, Sonia Réquillart, Aurore SauviatMes tests et découvertes pour mettre l'IA générative au service des départements marketing (production de contenus, opérations quotidiennes, levier business)
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | marierobin.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Les lois de l'IA: quelles responsabilités pour l'agence ou la marque ?
Qui paie quand ça dérape ? Comment avancer sereinement en terres inconnues ? C'est la partie 2 de notre interview d'Aurore Sauviat, avocate specialiste de la propriete intellectuelle à l'ère de l'IA !
IA générative et juridique : est-ce vraiment la zone grise ?
Vous vous êtes probablement questionné sur l’exploitation des contenus que vous créez avec l’IA générative (ou vous avez choisi d’avancer envers et contre tout en profitant de la zone grise). Mais en 2025, on commence à y voir plus clair et...
Quels agents pour autonomiser les marketers: retour sur l'Adobe Summit 2025
La promesse d’une autonomie marketing totale - agitée déjà par Zuckerberg il y a quelques mois - est en passe de devenir réalité… grâce à l’IA. Adobe ne se contente plus d’outiller les créatifs ; le géant pivote pour armer désormais les mar...
ITW Planneur augmenté : devenir meilleur stratégiste avec les bons agents IA
Avec Basile on s’est connus il y a bien longtemps, à l’époque où les blogueurs pub et stagiaires en agences parisiennes se croisaient chaque semaine en Aperitweet ou soirée RP d’un client X ou Y. En 2025 que de chemin parcouru, celui avec q...
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Authors
The writers behind this newsletter.
Sharing real Generative AI use cases and practical tips for small marketing teams and agencies willing to make the best of it.
On m’appelle « Marketing Technologist » Avec des années d’expérience à piloter data & IA, j’aide les marques à en faire des leviers puissants. Passionnée d’IA, j’accompagne mes clients à relever les défis et réinventer leur métier !
Avocate IA / Tech / Propriété Intellectuelle
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