Copywriting Smarts
Steve SlaunwhiteCopywriting articles, videos, and how-to classes from the author of "The Everything Guide To Writing Copy" (Simon & Schuster.)
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 52 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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Three types of copywriting clients. (Only two are worth your time.)
A couple of years ago, I received an enquiry from the CEO of a sales training firm. She’d heard I was an awesome copywriter — her word, not mine — and wanted to talk.
That email got me excited. Not just because of the ego boost (although,...
Are you ready for the age of "Verified"?
I still fondly remember the good ol’ days when I didn’t have to prove I was human. I’d send copy to a client and it was assumed every word was mine.
But those days? Gone.
Today, clients have every reason to suspect that copy submitted by...
Should you "audition" for a freelance copywriting gig? (Maybe.)
His email had the tone of a drill sergeant barking orders: "Down on the ground, soldier. Give me fifty!"
Okay, maybe that’s an exaggeration. His actual message was slightly less aggressive:
"If you're interested in applying for this freel...
Authentic Prospecting - Lesson 7 (Part Two)
Slides
The RAP formula for writing a follow-up email
Example 1: Follow-up email
Example 2: Follow-up email
Completed this lesson? Click here to move onto the next one.
Authentic Prospecting - Lesson 7 (Part One)
Completed the lesson? Click here to move onto the next one.
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Authors
The writers behind this newsletter.
I write books because, heck, why not? So far, author of several on copywriting and freelance success. I write Copywriting Smarts here on Substack.
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