The Write Road
Steve MaurerLearn writing in general and copywriting in particular from a 15-year veteran in the business. As a successful B2B copywriter, I want to show you how to create content and copy that works. Let's walk the road... together
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Subscribers | Read | thewriteroad.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Write Road: Stranger in a Strange Land
That’s pretty much how I felt when I signed up for a LinkedIn account back in 2013. Glancing around the unfamiliar social media platform, I easily surmised I wasn’t in Facebook Land any more.
The Write Road: Of Triggers and Trigger Events
So yesterday, I was driving down a beautiful tree-lined street here in town when a “feeling” washed over me. I was on my way to run an errand for Mary and it caused me to pause, perhaps a little too long, at a stop sign.
The Write Road: LinkedIn Profile Mistake #2
The About section is where the arctic winds blow strongest for many writers. Writing their headline, as we discussed here, gives them the chills.
The Write Road: Deadly LinkedIn Profile Mistake #1
When prospects scan LinkedIn profiles, they're looking for quick answers to thorny business questions:
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Authors
The writers behind this newsletter.
Steve is a full-time B2B copywriter and has freelanced for 15+ years in the industrial sector. He works with clients around the globe, across the US and Canada and in some small towns. Steve also mentors new copywriters in the ways of the word.
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