Many coaches and consultants I talk to hold off because they don’t feel expert enough yet. There’s always someone with more experience, more credentials, and mo...

17 days ago

source

Why A Plain Screenshot Beat A Fancy Mockup By 35.5%

Hi again,

35.5% more email signups, from swapping out one image.

That’s a real split test on a live landing page. The loser was the 3D ebook mockup that sits on roughly every course page on the internet. If you sell a course or a guide, y...

a month ago

source

The Living Course: Why Your Program Should Never Be “Finished”

A week before a coaching course I lead every year for the Lefkoe Institute, I did something I hadn’t done in a while. I reread every single lesson, start to finish.

I found a huge problem.

There was way too much information crammed into t...

2 months ago

source

The 3-Level Framework For Turning Negative Feedback Into The Right Fix For Your Course

I had a pet rat as a kid. I stepped on it one day.

My sister had let it run around the garage but I didn’t know. I was walking barefoot when I felt my foot landing on something white, warm and fuzzy. My rat.

And what happened to the poor...

3 months ago

source

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Rodney Daut

I help you build courses that grow your income and delight your customers.

@roddaut

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