Reletter
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Cove Watches

My watch journey travel blog

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues65Founded2 years agoLast Issuea month ago
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Latest Issues

How to Save Omega (Extra)

This is something new for any series on this publication, but it was something I simply could not get out of my head since the 10th of april.

As many of you know apart from a watch and space nerd, I am an unabashed dino-nerd, so much so th...

a month ago
10
4

How to Save Omega (III)

A brand is nothing if it cannot see towards the future, especially after a rough couple of goings at the dreaded court of public opinion.

Now that we have laid our new collection and took a look at the more immediate economic actions the O...

2 months ago
5
4

How to save Omega (II)

Photo courtesy of Wristler

After laying out a new lineup in which the new Omega can stand on, it is time for me to talk about one of the key aspects of why Omega is suffering lately, and that is pricing, perception and market positioning....

2 months ago
16
2

How to save Omega (I)

In Omegas past lies its current future… of the lineup

In part 1 of this series, we need talk about one of Omegas biggest virtues and flaws, their lineup, and how confusing it is nowadays.

Think about it, we have two dress watch lines; the...

3 months ago
15
17

How to Save Omega

On a recent article I mentioned that Omega is losing its way, mainly by trying to become Rolex on the department of time creep, and by trying to hunt for whales rather than remaining on the more attainable end of the market.

Instead of rem...

3 months ago
9
2

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  • Cove Watches

    A Spanish-Venezuelan watch enthusiast sharing his watch journey through a mix of experience, travel, musings, reviews and research. If you like this wonderful world of watches subscribe!

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