Cpgconnect
Zach Bingham, Keith MartinConnecting the CPG world through brand stories, launches, tech, and the people building what’s next.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Subscribers | Read | cpgconnect.xyz |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Cpgconnect // Vol. 33: Seaweed Sips, Squeeze PB, and Retail Reloads
This week, marine ingredients are showing up in RTDs, peanut butter is ditching the jar for the gym bag, and legacy nutrition players are quietly tripling sales with tighter, more modern brands. From format innovation to retail scale plays,...
Cpgconnect // Vol. 32: Creator Buyouts, Sport Coffee, and the Playable Pantry
From UFC stepping into protein bars and Throne carving out a lane in sport coffee, to creators acquiring supplement brands and legacy CPG turning pantry staples into playable drops.
Cpgconnect // Vol. 31: Retail Moats, Pickle Drops, and the Transparency Era
This week’s edition spans both ends of the spectrum. We’ve got checkout-lane expansions and national Sprouts launches. Celebrity-backed wine plays and pickle-flavored protein popcorn timed to Galentine’s. A baby food brand completing the fe...
Cpgconnect // Vol. 30: Fiber Goes Mainstream, Club Retail Heats Up, and Wellness Gets More Practical
Fiber is no longer a niche “gut health” ingredient, it’s becoming daily infrastructure across shakes, powders, kids products, and even soda. At the same time, club retail is heating up as a proving ground for velocity and scale, with brands...
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Authors
The writers behind this newsletter.
leading growth @ lunar solar group by day, building cpgconnect by night
Partner, Contributing Editor & Conference Correspondent - @CPGconnect.xyz | I’ve spent the last decade helping CPG brands scale through paid media, creative strategy, and growth funnels.
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