
Latest in CPG, trends, and insights behind why (and how) we buy.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 302 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||

Hello hello!
Whitelisting, Spark Ads, Partnership Ads—they’re your highest-ROI channel in 2026. And minisocial is the fastest way to scale them.
Heres what a brand recently had to say about their results with minisocial:
“minisocial he...
Happy Friday friends!
Next week, the Express Checkout team will be attending The Lead Summit (May 20-21) and their DTC Symposium (May 21st) at Pier 36 in NYC!
The Lead is one of the few industry events I make time for every year. The tea...
Welcome back to another episode of The Curious Consumer!
This week, we have one of our most fascinating interviews yet: Dr. Mastaneh Sharafi, SVP of Science & Innovation at Ritual, a supplement company known for its science-backed formulas...
Hello hello!
If you happen to be in London June 3-5… we are incredibly jealous. Because our friends at Wayflyer are putting on what will likely be the event of the summer.
It’s three days, featuring the founders behind some of the UK’s be...
Happy Friday friends!
We’ve been curious about something lately: what are the coolest people in CPG actually shopping for themselves? So, we started a fun new series to find out (with the help of our incredible intern, Natalie!).
CHECK I...
Subscribers, engagement, traffic and sponsorship for Express Checkout.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Express Checkout ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 180 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #239 |
The writers behind this newsletter.
We write about the latest and greatest consumer brands!
probably giggling in an undisclosed location.
I yap about the best CPG brands on Express Checkout
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