
Latest in CPG, trends, and insights behind why (and how) we buy.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 310 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||

Hello hello!
In today’s CPG world, winning a Walmart order is the dream—and also… one of the fastest ways to run a perfectly healthy brand out of cash.
That’s the story we rarely tell: that giant Walmart purchase order comes with a giant...
Hello hello!
We talk to a lot of CPG operators, and the pattern is consistent: the intent to AI-ify their workflows is there, the tools exist, but the transition... gets a little sticky.
On June 10, Drivepoint is hosting a live panel con...
Welcome back to another episode of The Curious Consumer! Today, we’re joined by Priyanka Ganjoo, the founder of South Asian beauty brand Kulfi Beauty—the first South Asian female-owned makeup line to be carried at Sephora. Priyanka shares h...
Hello hello!
We’ve said it before, we’ll say it again (even in this very edition): Walmart is becoming the destination for fast-growing CPG brands.
That first confirmed Walmart PO is a BIG deal! But at the same time... it’s also not cash....
Hello hello!
Little biz update: as a two-person startup that’s spreadsheet-averse and criminally bad with numbers... we finally decided that it was time to bring on a finance team that could actually keep up with our growth.
So, we brough...
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The writers behind this newsletter.
We write about the latest and greatest consumer brands!
probably giggling in an undisclosed location.
I yap about the best CPG brands on Express Checkout
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