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The Brand Blueprint

Brooke Yoakam
Tens of paid subscribers

Brand & Marketing Strategy Breakdowns

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Substack
PricingFreemiumPublishesWeekly
Issues36Foundeda year agoLast Issue5 days ago
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Latest Issues

How To Create A Product Launch People Talk About

Happy Wednesday!

I hope everyone is having a great week. NYFW has officially turned into an influencer and brand playground. Very little fashion and a lot of big marketing moves.

The Brand Blueprint is a reader-supported publication. To r...

5 days ago
19
2

The Legacy Brand De-Aging Playbook

Happy Thursday!

I hope everyone had a great long weekend and is surviving a 4 day work week.

The Brand Blueprint is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

I...

11 days ago
17
2

The Brands That Won RushTok

Happy Wednesday!

One of my favorite marketing trends right now is culture hijacking. When a brand takes a big cultural moment and inserts themselves into that moment in a way that makes it even bigger for the brand.

The Brand Blueprint is...

19 days ago
16
3

How Gen Z Killed Millennial Minimalism

Happy Wednesday!

Today I want to talk about packaging because we are in the middle of a pretty massive shift in what makes a brand look “cool”.

The Brand Blueprint is a reader-supported publication. To receive new posts and support my wor...

a month ago
78
9

What 10,000 Hours of Content Taught Me About the Algorithm

Everything I’ve learned from 4 years & more than 10,000 hours of making content.

Happy Sunday!

a month ago
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  • Brooke Yoakam

    Brand & marketing strategy insights from founding & investing in consumer brands + building AvidAI.

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