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The Brand Blueprint

Brooke Yoakam

Brand & Marketing Strategy Breakdowns

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PricingOnly free issuesPublishesWeekly
Issues26Foundeda year agoLast Issue6 days ago
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Latest Issues

How To Build Status Symbols Into Your Brand

Happy Wednesday!

The Brand Blueprint is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

So one of my most “viral” posts recently has been about status symbols, and I t...

6 days ago
12
1

How Reale Actives Is Building A $1B Brand

Happy Thursday!

I hope everyone got some time off this past weekend!

The Brand Blueprint is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Today I wanted to talk abo...

12 days ago
16

How To Do Influencer Marketing That Actually Works

Happy Wednesday!

Today I decided it was finally time to address what needs to be addressed: how to actually do influencer marketing.

The Brand Blueprint is a reader-supported publication. To receive new posts and support my work, consider...

20 days ago
32
8

How Bala Built A $100M+ Brand By Turning Fitness Into Fashion

Happy Wednesday!

I hope everyone is having a great week and surviving.

I don’t know if this is a hot take, but I honestly don’t think Pilates is a trend. I think it’s here to stay because of how dramatically it transforms people’s bodies...

a month ago
18
2

Rhode’s $1B+ Marketing Strategy

Happy Thursday!

I hope everyone is having a great week.

The Brand Blueprint is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

It feels like there have been so many p...

a month ago
80
4

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  • Brooke Yoakam

    Brand & marketing strategy insights from founding & investing in consumer brands + building AvidAI.

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