Creative Cuts by B.j. Cindell
B.j. CindellDelivering sharp insights and analysis on the most innovative ideas and emerging trends across the dynamic gaming world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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creativecuts.substack.comLatest Issues
Community Hacking: Stop Casting Nets. Start Scouting Whales.
When I joined Space Ape Games in 2015, I started where a lot of people in games quietly start: support tickets. It was the fastest way to understand the game, the players, and all the strange little problems that never show up in a product...
Your Game Doesn’t Need a Bigger UA Budget. It Needs Meme Market Fit.
Historically, mobile success was based on product-market fit. Does the game retain? Do people understand the core loop? Is it possible to buy players, onboard them, and scale spending without burning money? This is all still true. A game wi...
The Next Billion-Dollar Gaming Company Might Be Made of Bricks
My bet for one of the next great gaming businesses is not another AI-native studio, a Web3 comeback story, or a new shooter from a team of ex-Riot people.
It is LEGO Digital Play.
Thanks for reading Creative Cuts by B.j. Cindell! Subscrib...
Supercell and EA Have Big News for Their Creator Communities
Both EA and Supercell are dropping some big creator updates, and if you make content for either, you’ll want to pay attention.
EA’s Sims Marketplace: A Real Monetisation Path
On March 17th, The Sims 4 launches its ‘Marketplace’ - a bu...
The Squeeze and the Silence: Can Supercell Scale Intimacy in a 100k+ Creator System?
Supercell has built its legacy on the idea of the 'forever game' - a mission that requires a rare level of trust between a studio and its players. But as a game scales, maintaining that intimacy becomes a massive operational challenge. From...
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The writers behind this newsletter.
Sharp takes on gaming, marketing, and the creative strategies behind both. Written by B.J. Cindell.
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