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Cultural Patterns

Florencia Lujani

A newsletter on culture, creativity, and strategy by Florencia Lujani

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues45SubscribersRead culturalpatterns.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

#44 The holy trinity to make distinctive, entertaining, effective ads

I was walking around my neighbourhood in London when I stumbled upon two ads side by side at a bus stop, and had to do a double take:

2 months ago
7
1

#43 Taking a taboo topic to Cannes Lions

I usually don’t share details about live projects I’m working on, so today’s post is a little different. It’s a weird one that’s had me thinking a lot about the advertising industry, and as so many of you are part of it, I want to share som...

6 months ago
4
1

#42 The power of ordinary culture

If you work in advertising, you know that the industry is obsessed with the niche and new. In the fifteen or so years I’ve been working in advertising, I’ve heard too many times about tiny signals that are supposed to ‘revolutionise’, ‘reim...

8 months ago
65
15

#41 soft launching a relaunch

Here’s an embarrassing confession: it’s been two years since my last newsletter, and I’ve been trying to send this one since then. It’s been so long that many of you might not even remember signing up for this (I wouldn’t). So hello, welcom...

9 months ago
15
4

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Authors

The writers behind this newsletter.

  • Florencia Lujani

    Cultural theory, creativity, strategy, pop culture, and brands.

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