Cultural Patterns
Florencia LujaniA newsletter on culture, creativity, and strategy by Florencia Lujani
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 7 years ago | Last Issue | 5 months ago |
| Active | |||||
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culturalpatterns.substack.comLatest Issues
#45 The 2025 Culture Roundup
Friends, it’s been quite the year! We experienced ennui in mass: there was no song of the summer, no prevalent meme, no mood or vibe. Just regurgitated IP, Labubus, Dubai Chocolate, girly pop songs being used as soundtrack of deportation vi...
#44 The holy trinity to make distinctive, entertaining, effective ads
I was walking around my neighbourhood in London when I stumbled upon two ads side by side at a bus stop, and had to do a double take:
Sprite/McDonald’s on the left, 7Up on the right, but I genuinely couldn’t tell them apart. A drink neatly...
#43 Taking a taboo topic to Cannes Lions
I usually don’t share details about live projects I’m working on, so today’s post is a little different. It’s a weird one that’s had me thinking a lot about the advertising industry, and as so many of you are part of it, I want to share som...
#42 The power of ordinary culture
If you work in advertising, you know that the industry is obsessed with the niche and new. In the fifteen or so years I’ve been working in this industry, I’ve heard too many times about tiny signals that are supposed to ‘revolutionise’, ‘re...
#41 soft launching a relaunch
Here’s an embarrassing confession: it’s been two years since my last newsletter, and I’ve been trying to send this one since then. It’s been so long that many of you might not even remember signing up for this (I wouldn’t). So hello, welcom...
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The writers behind this newsletter.
Cultural theory, creativity, strategy, pop culture, and brands.
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