Why You Should Care
Matteo Azzolini, Carlota Rodben, Charles RoyleCultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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whyyoushouldcare.substack.comLatest Issues
Stop Saying Chanel Isn't Chanel Enough
Couture week concluded in Paris with the world’s leading fashion houses presenting their most exclusive collections. Many of them are changing face, more or less radically, with the arrival of new creative directors as part of fashion’s rec...
Inside ABODI Transylvania, The Brand That Turned Gothic Into Desire
This is the first issue of Inside the Brand: a new series where we go behind the scenes of today’s most culturally relevant brands, uncovering how they came about, what makes them so special, and what any brand can learn from them.
ABODI T...
Where Culture Takes You This Summer
Summer is here, and as the heatwave hits Europe at the height of Paris Fashion Week, those of us still stuck in the cities are dreaming of getting away. Some of us - the lucky ones - already have. So this newsletter’s a little different: a...
Every Photo on Your Feed Is Covered in Text Now
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You’ve probably noticed it by now, even if you haven’t named it: the Internet doesn’t feel silent anymore. Every video, photo, and Reel, on Instagram or TikTok alike, arrives with words stamped all over it.
There was a...
Candid Is Out, Posing Is Back
On the death of the Instagram dump, Meg Stalter’s pop star era, and why we’ve stopped pretending we don’t care
You may or may not have heard it, but there’s a new Prettiest Girl in America. And probably in the world.
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Cultural insights expert & strategy consultant. Former Net-A-Porter / Mr Porter. Black cat personality.
Founder of Beyond Luxury, 2x Author, Host of the Beyond Luxury Podcast (Top 10% on Spotify), and Top Luxury Voice of 2026 by WLCC.
A shopaholic with credentials. Ex Net-A-Porter/Mr Porter, Parsons Fashion
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