Cultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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whyyoushouldcare.substack.comLatest Issues
Creatives to Watch
50+ voices shaping the future of creativity
September’s here, and with it the long, slow beach days are gone - at least for those in the norther hemisphere.
The Rise of the Statement Accessory
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There was a moment, not too long ago, when a branded belt was the ultimate fashion statement. From Gucci’s double-Gs to the Hermès H, it was often the highlight of the whole outfit. Now that time’s gone.
It might be the effe...
Campaigns You Can Feel
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Saint Laurent “Respiro” campaign. Courtesy of Saint Laurent
Last month, as most of us were getting ready for our holidays (or were already there), Saint Laurent launched its Summer 2026 “Respiro” campaign. Directed by Anthon...
Where’s Bottega Veneta Gone?
Highs and lows from the brand’s radically new approach to weaving desire
Louise Trotter debuted her new creative direction for Bottega Veneta in September last year. Reviews were largely positive: fashion critics praised her tailoring and...
Dressing the Brand
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Images courtesy of OLDER Studio
When was the last time you walked into a store and noticed what the staff were wearing?
If you’re traveling this summer, you’ll surely spot some of the most recognisable uniforms of all: thos...
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Authors
The writers behind this newsletter.
Cultural insights expert & strategy consultant. Former Net-A-Porter / Mr Porter. Black cat personality.
I decode how luxury builds desire, where it's going next, and what every brand can learn from it. Founder of Beyond Luxury, 2x bestselling author, and host of the Beyond Luxury Podcast.
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