Why You Should Care
Matteo Azzolini, Aleks CvetkovicCultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | whyyoushouldcare.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Calvin Klein Collection Opportunity
The Collection was a success on the runway. Now it needs a narrative that matches the fashion. Here’s why beautiful isn’t enough - and what Calvin Klein Collection could become with the right storytelling.
The Culture Download
80+ People, Pages, and Sources Shaping Culture Today
The Victoria Beckham Formula: Why Most Celebrity Fashion Brands Fail
And why she didn't
Retrography: Why Luxury Logos Look Old Again
First they flattened their fonts. Then they realised sameness doesn’t sell exclusivity. Now, the world’s most powerful logos are going vintage - and redefining what luxury looks like.
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Authors
The writers behind this newsletter.
Cultural insights expert & strategist. Net-A-Porter / Mr Porter. Black cat personality.
Partner & Strategy Director, BIRCH. Contributing editor, FT HTSI.
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