Why You Should Care
Matteo Azzolini, Carlota Rodben, Charles RoyleCultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 70 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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whyyoushouldcare.substack.comLatest Issues
Candid Is Out, Posing Is Back
You may or may not have heard it, but there’s a new Prettiest Girl in America. And probably in the world.
Meg Stalter, comedian and Hacks actress, has dramatically declared that she will now quit acting to “do music.” Prettiest Girl in Ame...
Armani/Archivio: Using the Past to Build the Future
The strategy behind one of fashion’s most thoughtful archive projects - and how any brand can borrow from it
Welcome to our monthly case study breaking down how successful brands win - culturally, commercially, and strategically. This issu...
Fashion’s Orphaned Customers and the Power of Aesthetic Loyalty
Courtesy of Dior, Gucci, Chanel, and Bottega Veneta.
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It’s been about a year since the creative director overhaul that changed the face of virtually every major fashion house, and now the first signals are arriving: sales rep...
The Amazon Got A Logo. And It’s Just The Beginning
A new identity for the Amazon region. Three of design’s most thoughtful voices on what logos - from local restaurants to luxury brands and the Financial Times - should do. And the gap between designing a mark and building one that lasts.
S...
Inside Dries Van Noten’s Venetian Palazzo
Plus all the art you must see during the Venice Art Biennale.
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Courtesy of Fondazione Dries Van Noten.
One would think that after thirty-eight years building one of fashion’s most poetic and eclectic brands - from a single A...
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| Subscribers | Engagement | 78 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Cultural insights expert & strategy consultant. Ex-Net-A-Porter / Mr Porter. Black cat personality.
Founder of Beyond Luxury, 2x Best-selling Author on Amazon, Host of the Beyond Luxury Podcast (Top 10% on Spotify), and Top Luxury Voice of 2026 by WLCC.
A shopaholic with credentials. Ex Net-A-Porter/Mr Porter, Parsons Fashion
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