Why You Should Care
Matteo Azzolini, Carlota Rodben, Charles RoyleCultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 64 | Subscribers | Read | whyyoushouldcare.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Aesop: Marketing Taste
How Aesop built 87% margins on soap by selling who you are, not what you buy
Hermès Keeps You Waiting. Chanel Wants You Now
A question has been circulating inside luxury for a while now, spoken in meeting rooms and industry dinners. How do you build desire today, in a world where the old rules no longer apply in the same way?
Why The AI Giants Are Chasing Taste
Left to right: Mark Zuckerberg at Prada during Milan Fashion Week, Bryan Johnson walking Paris Fashion Week, and Met Gala co-chairs Jeff and Lauren Bezos. Courtesy of Vogue and The New York Times
BEYOND EURO-SUMMER / Part 1: Greece
Forget Santorini and Mykonos. Here are the wild coasts, tales of gods, and secret islands worth the detour.
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Authors
The writers behind this newsletter.
Cultural insights expert & strategy consultant. Ex-Net-A-Porter / Mr Porter. Black cat personality.
Founder of Beyond Luxury, 2x Best-selling Author on Amazon, Host of the Beyond Luxury Podcast (Top 10% on Spotify), and Top Luxury Voice of 2026 by WLCC.
A shopaholic with credentials. Ex Net-A-Porter/Mr Porter, Parsons Fashion
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