Why You Should Care
Matteo Azzolini, Carlota Rodben, Charles RoyleCultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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whyyoushouldcare.substack.comLatest Issues
The Amazon Got A Logo. And It’s Just The Beginning
A new identity for the Amazon region. Three of design’s most thoughtful voices on what logos - from local restaurants to luxury brands and the Financial Times - should do. And the gap between designing a mark and building one that lasts.
S...
Inside Dries Van Noten’s Venetian Palazzo
Plus all the art you must see during the Venice Art Biennale.
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Courtesy of Fondazione Dries Van Noten.
One would think that after thirty-eight years building one of fashion’s most poetic and eclectic brands - from a single A...
Does The Devil Still Wear Prada?
If you haven’t watched the movie yet, I promise no spoilers. Or none that matter, anyway. This piece isn’t really about The Devil Wears Prada 2; it’s about what watching it made me think about an industry I know well, and that has changed m...
Aesop: Marketing Taste
How Aesop built 87% margins on soap by selling who you are, not what you buy
Welcome to our monthly case study breaking down how successful brands win - culturally, commercially, strategically. This issue is exclusive to paid subscribers a...
Hermès Keeps You Waiting. Chanel Wants You Now
A question has been circulating inside luxury for a while now, spoken in meeting rooms and industry dinners. How do you build desire today, in a world where the old rules no longer apply in the same way?
The conditions that shaped luxury’s...
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| Subscribers | Engagement | 78 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Cultural insights expert & strategy consultant. Ex-Net-A-Porter / Mr Porter. Black cat personality.
Founder of Beyond Luxury, 2x Best-selling Author on Amazon, Host of the Beyond Luxury Podcast (Top 10% on Spotify), and Top Luxury Voice of 2026 by WLCC.
A shopaholic with credentials. Ex Net-A-Porter/Mr Porter, Parsons Fashion
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