Cultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 88 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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whyyoushouldcare.substack.comLatest Issues
All You Need to Know About Paris Fashion Week
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Fashion Month has wrapped once again, with Chanel closing a season that sends the industry around the world’s four main capitals to see what clothes we’ll be wearing next, and which new ideas, worlds, and symbols fashion is p...
Fast Fashion Wants the Spotlight
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Left to right: Alex Consani walking for H&M during London Fashion Week, John Galliano partnering with Zara, and Law Roach as ASOS’s new Stylist in Residence. Images courtesy of H&M, Szilveszter Makò, and ASOS.
Fast fashion h...
Loyalty Has A Name, And It Isn’t Your Logo
Client Account #1. VIC loyalty Attaches to a Person, Not a Brand. And what that means for strategy
Welcome back to Client Account, a new series that takes you behind the curtain of the world of very important clients (VICs) - the 2% drivin...
Welcome to Client Account
Client Account is a new series that takes you behind the curtain of the world of top luxury clients (VICs); the one most brands keep hidden. With key takeaways for brands wanting to reach the small segment driving most of luxury’s growth....
Gucci Isn’t Failing. It Just Isn’t For You
Celebrities, secret price cuts, and a very simple brand: the strategy behind Demna’s Gucci, and who it’s really for
After the game of musical chairs the fashion industry has played over the past few years, plenty of brands have gone throug...
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Authors
The writers behind this newsletter.
Cultural insights expert & strategy consultant. Former Net-A-Porter / Mr Porter. Black cat personality.
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