Cultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 86 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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whyyoushouldcare.substack.comLatest Issues
Loyalty Has A Name, And It Isn’t Your Logo
Client Account #1. VIC loyalty Attaches to a Person, Not a Brand. And what that means for strategy
Welcome back to Client Account, a new series that takes you behind the curtain of the world of very important clients (VICs) - the 2% drivin...
Welcome to Client Account
Client Account is a new series that takes you behind the curtain of the world of top luxury clients (VICs); the one most brands keep hidden. With key takeaways for brands wanting to reach the small segment driving most of luxury’s growth....
Gucci Isn’t Failing. It Just Isn’t For You
Celebrities, secret price cuts, and a very simple brand: the strategy behind Demna’s Gucci, and who it’s really for
After the game of musical chairs the fashion industry has played over the past few years, plenty of brands have gone throug...
Let's talk about you!
and I write about similar subjects: style, taste, the consumption and expression of both across fashion, retail, beauty and luxury industries.
After chatting across time-zones (London and Sydney), we realised we both wanted to know: who’s...
Notes on Taste with Karla Welch
After the summer break, Notes on Taste is back with someone very special! In this series, I sit down with tastemakers and creatives to uncover how they developed their vision, their perspective on influence, and what taste really means in t...
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Authors
The writers behind this newsletter.
Cultural insights expert & strategy consultant. Former Net-A-Porter / Mr Porter. Black cat personality.
I decode how luxury builds desire, where it's going next, and what every brand can learn from it. Founder of Beyond Luxury, 2x bestselling author, and host of the Beyond Luxury Podcast.
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