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Purpose & Prompt for PMM

Laura de Castro

AI For Product Marketers Who Still Think. To help marketers stay human, strategic, and creative in the age of AI. Tested and shared as I go. No hype, just what's useful.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues39Founded2 years agoLast Issue5 days ago
Active

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lauradecastro.substack.com
Artwork for Purpose & Prompt for PMM

Latest Issues

#38 Why we share: A short history of viral growth and social behavior

Hey, and welcome back. I’m Laura, just a regular human and product marketer trying to make sense of the AI era without losing my mind.

You forwarded a chain email once. You accepted a Facebook poke you didn’t understand. Last month,...

5 days ago
2
2

#37 How to build a competitive intelligence AI system in one afternoon with Claude

Hey, welcome back. I’m Laura, just a regular human and product marketer trying to make sense of the AI era without losing my mind.

Positioning, messaging, campaigns, and sales all depend on the same thing: competitive intelligence. I...

2 months ago
3

#36. 8 things I'd do to find a job in 2026

Hey, welcome back. I’m Laura, just a regular human and product marketer trying to make sense of the AI era without losing my mind.

This week I want to share some job hunting advice from personal experience. A few friends have recently lost...

2 months ago
2
1

#35 Recruiters are drowning in CVs. Strong Candidates are invisible. SuperMe is the way to fix both.

Hey, welcome back. I’m Laura. Just a regular human and marketer trying to make sense of the AI era without losing my mind.

This week I want to talk about something that has been bothering me for a while: we spend hours crafting the perfect...

3 months ago
4
2

#34 How to Built an AI Tool That Audits Any Situation Using Cialdini's 7 Principles

Hey, welcome back. I’m Laura. Just a regular human and marketer trying to make sense of the AI era without losing my mind.

This week, I want to talk about something that has been bothering me for a while: we read all the right books, we hi...

5 months ago
2

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  • Laura de Castro

    Regular human and product marketer applying AI to the Product Marketing Function. I test the workflows, keep what works, and share it here, so our job gets a little easier. Join me and skip the trial and error I already did.

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