dahvi's livejournal 2.0
dahvi shiraI'm Dahvi Shira, an LA-based journalist who loves beauty, TikTok, early 2000s hip-hop, and of course writing ;). You can find my words in Forbes, but on Substack I'm spilling media tea, offering tips + discussing mental health, life, etc. Let's connect!
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 106 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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dahvi.substack.comLatest Issues
The Three Types of Media PR Gifting—How to Tailor Messaging and Set Expectations for Each
Not all PR gifting is the same in media. It's critical you set expectations for yourself (and journalists) before extending an OPT-IN.
A popular question among publicists is how to get a journalist’s attention in a subject line. I personal...
Dahvi's Weekend Debrief (7/19/26)
bday vibes!!
Happy Sunday! I just returned from a super fun interview. Sadly, it’s embargoed for six months, so I’m sworn to secrecy :( but when it’s time for the big reveal, you guys will be the first to know!
Also… deep confession time...
Are Beauty Expos Worth It for Media in 2026?
I'm fresh off the plane from Cosmoprof Las Vegas, and it offered much insight into the state of beauty expos, their attendees and what's to be gained from a journalist perspective.
Beauty expos have evolved immensely over the last decade....
Have We Finally Hit Pop-Up Fatigue?
12-hour lines, scorching heat, minimal payoff—are we actually over it? Following a recent wave of pop-up faux pas, I dive into the future of this pop-culture phenomenon.
If there’s one thing I’ve learned, people love lines. They love waiti...
Dahvi's Weekend Debrief (6/28/26)
Sartiano’s in NY
I’m still feeling refreshed from my exciting visit to NYC. I shared this last time I went there, but during my last few visits, I’ve actually felt like I have a little community out there. Like sure, there are definitely...
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✍️ writer of many things \ud83d\udcdd // ally \ud83c\udf08 // aspiring tiktoker \ud83c\udfa5 // loyalist to bone thugs ☠️ brenda walsh \ud83d\udc81\ud83c\udffb♀️ + bright lipstick \ud83d\udc84
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